Social Media Coordinator

Job Summary:

The Social Media Coordinator works closely with the Digital Marketing Strategist to help Northrop Realty agents build authentic engaging online presences. You assist agents with content development platform optimization posting consistency and hands-on tasks such as profile setup troubleshooting basic video editing and content formatting. By managing asset libraries tracking engagement and staying current on trends and platform updates you help ensure agents have the tools and guidance they need while supporting a consistent professional and innovative social media presence for Northrop Realty.

Essential Functions: 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Implements and supports social media strategies developed by the Digital Marketing Strategist

• Provide guidance and training to Northrop Realty real estate agents on social media best practices content strategies and personal branding.

• Assist agents in planning and developing social media campaigns aligned with their business goals and quarterly marketing initiatives.

• Maintain a social media content calendar.

• Escalate comments/messages when appropriate; Escalate strategic/advanced social media questions to the Digital Marketing Strategist.

• Support onboarding sessions specifically related to social media.

• Assist with formatting and preparing content for multiple social media platforms.

• Maintain social media asset libraries.

• Draft captions for social media posts

• Support agents in maintaining consistent posting habits and provide reminders or guidance when needed. 

• Assist with implementation and monitoring of paid social campaigns under the direction of the Digital Marketing Strategist 

• Assist marketing with agent social media requests when available 

• Support agents in developing engaging and authentic content including images short-form videos captions and storytelling.

• Provide troubleshooting and technical support to agents across platforms including Meta Instagram LinkedIn TikTok and YouTube.

• Assist agents in establishing or expanding their social media presence and growing their online audience.

• Compile performance reports and analytics summaries for leadership and marketing initiatives.

• Assist in compiling social media analytics and engagement data for reporting purposes.

• Collaborate with the marketing team to ensure social media strategies align with broader marketing initiatives and campaigns.

• Assist with capturing photo and video content at brokerage events and supporting real-time event coverage. 

• Create standard operating procedures (SOPs) and resource guides addressing common social media questions and best practices.

• Provide basic video editing support for agent marketing and social media content.

• Live the Northrop Realty values in all interactions and communications.

Supervisory Responsibilities: 

• None.

Qualifications :

Required Skills/Abilities: 

• Highly creative.

• Excellent organizational and analytic skills and attention to detail.

• Excellent time and project management skills; proven ability to multitask and meet deadlines

• Excellent verbal and written communication skills. 

• Strong problem-solving abilities. 

• Strong initiative.

• Some night and weekend work may be required.

• Strong people skills and interpersonal savvy.

• Ability to function well in a high-paced environment.

• Proficient with Google Workspace.

• Video editing experience with Capcut TikTok Edits Instagram.

• Experience managing accounts on Instagram Facebook Tiktok LinkedIn

• Experience with Asana Canva and Meta Business Suite.

• Ability to work flexible hours including some weekends (a non-typical Monday-Friday schedule). 

• In-depth knowledge and understanding of social media platforms (Meta Instagram Twitter TikTok YouTube LinkedIn etc.) and how each platform can be deployed in different scenarios. Also has a working knowledge of social media tools (i.e. Hootsuite Sprout Social Sked Social etc.) and monitoring and reporting services.

Education and Experience: 

• High school diploma or equivalent required; Bachelors degree in marketing or a related field preferred.

• 2 years of experience in social media marketing; real estate experience a plus.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift and carry up to 15 pounds at times. 

Travel Required:

• Must be willing and able to travel to Northrop Realty events and between offices.

• Must maintain reliable transportation.

Confidentiality

This role may be privy to confidential information which shall not be shared other than with the parties involved in the transactions. Any breach in confidentiality may result in immediate termination. 

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice. 

Additional Information :

Please note that this is an in-office position.

All your information will be kept confidential according to EEO guidelines.

The compensation for this position ranges from $50000 to $60000 annually which equates to an hourly rate between $24.04 and $28.85.

Remote Work :

No

Employment Type :

Full-time