Senior Web Analyst

We are looking for a Senior Web Analyst with strong strategic thinking and handson technical expertise to manage and evolve our digital analytics ecosystem. This role owns the endtoend digital measurement framework with a strong focus on the Google Marketing Platform and related technologies.

The ideal candidate brings a balanced mix of marketing and technical skills ensuring GDPRcompliant data collection enforcing best practices and translating business needs into actionable insights. Acting as a bridge between business product and engineering teams this professional will play a key role in driving datainformed decisionmaking across the organization.

Responsibilities

• Implement and maintain tracking codes tags and events using Google Tag Manager.
• Configure and optimize Google Analytics 4 properties for both web and mobile applications.
• Assess and minimize the impact of tags on website performance and loading speed.
• Collaborate with marketing product and development teams to gather tracking requirements.
• Communicate with stakeholders to understand business goals and measurement needs.
• Build dashboards and customized reports in GA4 and Looker Studio.
• Conduct analytics audits to ensure accurate data collection and reporting.
• Present insights and recommendations in a clear businessfriendly manner.
• Define tagging strategies and measurement frameworks to ensure accurate tracking.
• Identify opportunities to improve processes methodologies and analytical approaches.
• Manage and govern the use of Google tools such as GA4 GTM Google Ads Search Console Firebase BigQuery and others.

Qualifications :

• More than 4 years of experience in a similar role.
• Strong ability to configure and optimize analytics tools.
• Proven experience with Google Tag Manager.
• Experience working with agencies vendors affiliates and external partners.
• Solid understanding of GDPR and its implications for data collection.
• Knowledge of how tags impact website performance (Page Load).
• Experience collaborating with crossfunctional teams.
• Proficiency in Portuguese and English (reading writing speaking).

Valued experience:

• Other analytics platforms (Adobe Piwik Matomo).
• Advertising platforms (Google Ads Meta Ads TikTok LinkedIn).
• CMPs such as OneTrust or Cookiebot.
• Looker Studio reporting.
• Core Web Vitals analysis.
• Web languages: HTML CSS JavaScript.

Interpersonal skills:

• Strong communication skills
• Teamoriented mindset
• Clientfocused approach
• Analytical and problemsolving abilities
• Organized and autonomous
• Comfortable working in multicultural environments

Additional Information :

Remote Work :

No

Employment Type :

Full-time