Senior Brand Manager, Creative
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
CREATIVE DEVELOPMENT
Lead end-to-end creative development across all brand initiatives
Lead the development of annual and seasonal creative ideas / campaigns / occasion aligned with strategy
Translate global consumer insights into local / culture relevant compelling creative ideas and executions
Ensure consistency of brand positioning tone of voice and visual identity across all channels
Drive innovation in all story telling formats content models and brand experiences
BRAND MANAGEMENT & STRATEGY BUILDING
Creates owns delivers brand creative strategy and business plans brand comms strategy inline.
Follows trends category and other strong brands to be the different & innovative brand - for all Target Audiences with a focus on youth.
Leads and contributes the local best practice case studies for occasions Brand Building Event Corporate Identity
Makes sure all teams including on / off premise and tm teams as well as HQ cross functional teams.
Always has the consumer and brand eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus to ensure that all the communication stays within the brand equity
ADVERTISING AND CREATIVE
Supports Head of Brand and leads all creative processes of marketing projects in strong collaboration with the respective marketing functions while prioritizing Brand and brand guidelines.
Leads Develops and implements the ideal creative strategy and execution plan ensuring international and local learning and the right country-specific level for all occasion & Flanker(campaign) & BBE campaigns
Works closely with all marketing teams to amplify the impact of brand ID for the best Red Bull Experience at all touch points.
Males sure all creative processes are managed properly and on time in full with proactive approaches.
Supports the Brand Manager with managing the media agency with prudence to ensure a best possible value-for-money advertising plan.
Annually reviews media planning and buying with the agency and international together with the Brand Manager
CREATIVE STRATEGY AND IDEA DEVELOPMENT LOCALIZATION
Insight based creative strategy copy and visual creation with all 360 touchpoints inline with omni-channel medium adaptations
Capability to dream and deliver end to end story telling for creative journeys
Capability to build long term effective creative asset & campaign creation or localization
BUSINESS PLANNING AND BUDGET
Supports the marketing team in developing and implementing the annual business plan
Prepares together with the marketing team the annual plan and financial budgets/P&L in co-operation with the marketing and sales team
Ensures proper project and budget tracking and stays within the agreed budget
Delivers the brand part of the business plan inline with allocated budget
STAKEHOLDER MANAGEMENT
Builds a strong transparent trusty partnership and cooperation with management and personnel
Maturity / seniority for senior stakeholders LT members management
Qualifications :
- FMCG brand marketing and communication skills knowledge and experience
- Clear understanding of consumer behaviour and category insights in a brand and FMCG context
- Leads the creative strategy and executions successfully while managing all key staheholders at local and global level inline with company processes
- Strong analytical ability and commercial acumen to understand financial statements and market trends to turn them into creative and brand strategy
- 3 years of experience with direct report people leadership experience with a vision to inspire & grow others
- High standard of integrity with a passion for the brand and commitment to Red Bull values
- An entrepreneurial can-do attitude facilitated by continuous learning and application of appropriate best practices to deliver an inspiring vision for Red Bull Brand
- Ability to focus and follow through on priorities and deliver quality results
- Strong capability and expertise at brand creative processes / such as brand key development insight based campaign idea creation / execution good examples of Global assets localization
- Experienced in agency management especially creative agencies and pitch processes as well as production companies
- Experience at team management / leadership
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
