Content Creator & Copywriter

At Highwire a Content Creator & Copywriter is a dynamic and adaptable member of the Content team who develops and executes creative work across multiple disciplines. This role contributes to social media strategies that drive engagement build brand presence and support client objectives while also developing new business concepts brand campaigns and long-form copywriting assignments.

With a primary focus on B2B technology clients the Content Creator & Copywriter also supports work across several practice areas including digital health financial services professional services and energy and sustainability.

The role thrives in a collaborative fast-paced environment where creativity curiosity and strong writing skills are essential. With approximately 34 years of experience the Content Creator & Copywriter helps shape compelling brand voices contribute to social strategies and strengthen the digital presence of a diverse portfolio of client brands while continuing to grow within an integrated creative agency environment.

Key Responsibilities

• Develop and execute creative social media content campaigns and copy across various platforms (LinkedIn Twitter Instagram TikTok etc.).
• Work closely with clients to understand their needs adapt quickly to changing priorities and pivot strategies to align with shifting business goals.
• Manage content calendars and social media channels for multiple clients ensuring high-quality execution and on-time delivery.
• Collaborate with account teams to develop and refine content that meets client objectives often on tight timelines.
• Write copy that resonates with diverse audiences tailoring tone and messaging for B2B technology clients as well as consumer-facing brands.
• Execute paid and organic social media strategies optimizing content to boost brand awareness engagement and conversions.
• Track performance metrics analyze data and adjust strategies to improve results and meet KPIs working hand-in-hand with digital strategy leadership.
• Stay flexible and open to experimenting with new ideas platforms and tools to meet the evolving needs of our clients.
• Write effective copy for new business pitches including manifestos rationale and/or product descriptions.

Success Factors

• 3-4 years of client-facing experience in social media content creation with a strong ability to manage multiple accounts in a fast-paced environment.
• Experience working on B2B technology clients with required experience managing Healthcare Professional Services and Consumer clients and a deep understanding of how to engage audiences in these sectors.
• Excellent social media copywriting skills with the ability to quickly adjust tone and style across different brands and platforms.
• Proven ability to work under tight deadlines and shift priorities handling multiple client requests with flexibility and efficiency.
• Familiarity with social media management tools (Sprout Social Hootsuite Buffer etc.) and current digital trends.
• A proactive approach to learning and experimenting always seeking new ways to enhance social media effectiveness for clients.

Bonus Points

• Experience managing social media for senior executives or thought leaders.
• Strong understanding of influencer marketing and activation.
• Passion for quickly learning new platforms tools and digital marketing techniques. #LI-Remote

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity lead markets and grow with purpose. With integrated expertise in strategic communications creative and insights we cut through the noise to deliver bold ideas and measurable impact across B2B technology healthcare cybersecurity energy and sustainability professional and financial services and more.

At Highwire we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits flexibility and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical dental and vision coverage plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset Stipend for books events or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• Donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive inclusive and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options depending on where you live.

Hybrid: Candidates located within commuting distance of our New York NY or San Francisco CA offices follow a hybrid schedule with two in-office days per week.

Remote: We hire for fully remote roles in the following states: California Colorado Connecticut Florida Georgia Illinois Iowa Kansas Maryland Massachusetts Michigan New Hampshire New Jersey New York North Carolina Ohio Oregon Pennsylvania Rhode Island South Carolina Tennessee Texas Utah Virginia Washington and Washington D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If youre inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation accountability and inclusion apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline connect with top professionals in the industry or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!