Social Media Content Creator

What is Cirkul

Cirkul is a rapidly growing company on a mission to transform how beverages are developed distributed and enjoyed. Its a new way to hydrateso much so that 96% of customers say they drink more water with Cirkul!* With over 150 flavor options available without sugar or calories Cirkul provides customers with a fully customizable reusable water bottle and cartridge system. Since 2018 millions have dropped sugary soda and energy drinks and turned up their plain boring water with Cirkul! A full range of products is available at and Cirkul is also sold by Amazon Costco Walmart Kroger and grocery stores nationwide.

*Based on a survey conducted with 3258 Cirkul Customers

What is this role

The Social Media Content Creator is a hands-on performance-driven role responsible for developing high-impact conversion-focused content across paid and organic social channels. Positioned at the intersection of content and growth this role produces high-volume creative optimized for platforms such as Meta and TikTok elevating the quality storytelling and overall energy of the brands social presence. Responsibilities include concepting filming and editing video and photo content across a variety of environmentsincluding events in-store activations and other brand momentsand rapidly iterating on trend-driven creative to drive engagement conversions and revenue while maintaining alignment with brand voice and platform best practices.

What does an average day look like

Driving Results

• Build and maintain a consistent cadence of organic content across TikTok and Instagram that grows reach engagement and follower loyalty
• Develop fresh concepts weekly with new angles formats and hooks rooted in platform trends and audience behavior.
• Use organic performance data (views saves shares watch time) to identify whats resonating and double down on it.
• Adapt top-performing organic content for paid use supporting the broader performance marketing team
• Develop and test 1020 new creative concepts (hooks formats angles) weekly
• Create multiple variations of content to accelerate testing and identify top performers
• Use performance data to refine messaging structure and visual execution

Taking Ownership

• Own end-to-end production: concepting scripting filming editing and publishing
• Capture content in various environments including events retail locations and operational facilities
• Produce native-feeling platform first content
• Adapt content for multiple platforms ensuring best practices for each

Making Decisions

• Prioritize content ideas based on creative briefs platform trends and whats already performing
• Determine when to scale iterate or retire content based on data
• Stay ahead of trends emerging formats and platform changes
• Continuously test new creative strategies informed by competitor and market analysis

Cultivating Relationships

• Partner closely with marketing and growth teams to align on content needs and priorities
• Collaborate with Brand Marketing and Design teams to ensure consistency
• Occasionally partner with UGC creators to co-create content
• Work with influencers creators and brand ambassadors to co-create content

Instilling Trust

• Show up consistently with fresh ideas and a reliable content output
• Use performance data to inform creative decisions and share whats working and whats not
• Stay ahead of platform changes and bring recommendations to the team before theyre needed
• Deliver reliable high-volume output that fuels organic and paid social channels
• Stay ahead of platform changes and bring informed recommendations to the team.
• Operate with transparency around what is working what is not and why.

Customer Focus

• Create engaging thumb-stopping content that clearly communicates product value
• Translate consumer behaviors and trends into relatable high-converting creative
• Continuously refine your approach based on whats resonating with real people

Skills & Qualifications

• 2 years of experience creating social media content preferably for DTC or CPG brands agency a plus
• Strong understanding of Meta and TikTok ad ecosystems and creative best practices
• Proven experience producing and optimizing UGC-style and performance-driven content
• Proficiency in video editing tools (CapCut Adobe Premiere or similar)
• Familiarity and comfortability with utilizing AI to speed up content production
• Strong mobile-first production skills (comfortable filming on iPhone and lightweight setups)
• Experience working in fast-paced high-volume creative testing environments
• Excellent storytelling creativity and visual communication skills
• Ability to balance speed quality and performance outcomes
• Natural curiosity for studying whats working in the social landscape and translating it into ideas

What do we offer

• Competitive salary based on experience and market
• Generous benefits 401k match and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products
• New corporate office space with great amenities
• Opportunity to work with a best in class team in a hyper growth company taking over the hydration industry
• A culture that rewards results

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Please note: At this time we will not provide sponsorship for employment visas. Candidates must be authorized to work in the United States without current or future sponsorship.

Cirkul Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive people-first environment. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status or disability status. If youd like more information about your EEO rights as an applicant under the law please download the available EEO is the Law & EEO is the Law Supplement documents.