VP Marketing

SUMMARY: The Vice President of Marketing leads and oversees all marketing efforts across the Pro Products and Summit Outdoors business units. Serving as a strategic leader with direct responsibility for execution this role develops and delivers innovative marketing strategies that drive market leadership and sustained growth across B2C B2B dealer/distributor and e-commerce channels. As a member of the leadership team the Vice President of Marketing is accountable for maximizing marketing ROI while building scalable best-in-class processes that improve efficiency foster innovation and accelerate long-term profitable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Build plan and execute the overall marketing strategy for Summit Outdoors and Pro Products to achieve double-digit sales growth annually.

Own the demand generation strategy across digital retail dealer and distributor channels driving customer engagement conversion average order value and revenue growth.

Develop and scale lead generation programs that consistently deliver qualified opportunities to the inside sales teams.

Evaluate methods costs and results to increase item and customer margins across all lines of business.

Drive product awareness POS velocity and business development through sales-oriented marketing leadership and provide active and charismatic leadership in line reviews.

Prepare manage and optimize marketing budgets measuring ROI and KPIs.

Lead and develop Value Propositions for all product portfolios.

Manage traditional and digital marketing channels including print e-commerce D2C social media and trade show activation and execution ensuring consistent brand identity and storytelling across all touchpoints.

Lead and manage the execution of paid media (Meta Google) affiliate influencer email and social channels with accountability for optimization and ROI across business units.

Develop and deliver marketing policies practices and strategies to attract customers to company websites increase online presence promote online products and optimize user experience.

Measure manage and improve digital content performance leveraging SEO and Google Analytics to increase visibility and conversion rates.

Conduct market and competitor analysis using data-driven insights benchmarking and forecasting to anticipate market shifts inform strategy and proactively increase market segments.

Collaborate with cross-functional teams to support dealer network growth develop training materials and align marketing initiatives with operational realities.

Select lead and manage relationships with external agencies and partners to achieve Summit Outdoors and Pro Products goals.

Influence product development priorities by translating customer market and channel insights into actionable recommendations.

Conduct strategic research on syndicated data and analytics to develop compelling selling stories.

Develop and maintain a high-performance and positive culture achieving functional KPIs and driving efficiency.

Stay current on industry trends and emerging digital technology developments serving as a Marketing AI subject matter expert and provide recommendations to internal stakeholders.

EDUCATION/EXPERIENCE AND ADDITIONAL SKILLS:

B.A. or B.S. Degree required Masters Degree preferred.

Experience leading at the executive level and serving on an executive leadership team.

5 years of experience in a VP of Marketing or Director role.

Experience in outdoor consumer goods or specialty retail markets preferred.

Strong experience in B2B B2C D2C. Successful experience as an Omni Channel VP of Marketing.

Experience working with dealers reps and brokers.

Substantial experience with packaging and product design in building go-to-market strategies.

Proven experience in designing and implementing successful digital marketing campaigns.

Strong understanding of e-commerce and all current digital marketing channels.

Solid experience with Google Ads and social media advertising.

Hands-on experience with SEO/SEM Google Analytics and CRM software.

Acts like an owner and serves as a player-coach to ensure the execution of enterprise goals.

Ability to prioritize workload in a fast-paced environment.

Strong analytical communication (written and verbal) and project management skills.

SUPERVISORY RESPONSIBILITIES: No direct reports but leads cross-functional teams and manages external partners.

TRAVEL REQUIREMENTS: Onsite role (Monday through Friday) with approximately 25% travel.

QUALIFICATIONS: To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance an outstanding benefits package and opportunities for career development alongside some of the industrys finest. Our culture is unique with a blend of determined focus wellness fitness and family.

TO APPLY: Please send your resume/cover letter to