Brand Manager Midleton Very Rare

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Position: Brand Manager - Midleton Very Rare

Contract type: Permanent

Location: Dublin 4 Simmonscourt

Reporting line: Head of Brand Architecture & Activation Royal Salute & Midleton

Work type: Hybrid 2 days in the office 3 days where you work best

Irish Distillers a Pernod Ricard company is a producer of some of the worlds most well-known and successful Irish whiskeys including Jameson Redbreast Midleton Very Rare The Spot Range Powers and Method & Madness. Irish Distillers is part of Pernod Ricards Gold Brand Unit Aged Spirits and Champagne a division which brings together an exceptional and prestigious portfolio of whisk(e)y cognac and champagne brands

About the Prestige team & Midleton Very Rare

The Prestige team is focused on managing and growing the Pernod Ricard luxury and high-end champagne & spirits brands. These include iconic champagne cognac and super-premium spirit labels in the Groups portfolio where the emphasis is on premiumisation brand equity and consumer experience in luxury channels. Midleton Very Rare is a premium Irish blended whiskey produced at the Midleton Distillery and released annually as a limited vintage edition. First introduced in 1984 MVR represents the pinnacle of the Irish blended whiskey category. Positioned at the luxury end of the market Midleton Very Rare reflects exceptional craftsmanship heritage and attention to detail making it one of Irelands most prestigious whiskey offerings.

About the position

We a now seeking a Brand Manager to lead & accelerate the development of the Midleton Very Rare brand within the Prestige Whiskey category. The position is based in Dublin where youll work alongside a Marketing Manager and will report to the Head of Brand Architecture and Planning based in the UK. As part of the Prestige Marketing Team you will have responsibility for managing and developing (in conjunction with lead markets) focused marketing activations and assets for Midleton Very Rare to address key brand challenges from awareness and recruitment to premium positioning. This includes but is not limited to new product development and packaging communications development creation of engaging digital content support in managing brand websites and development of premium point-of-sale and last three feet plug-and-play assets. As Brand Manager you will also support the planning and execution of key initiatives across the wider Prestige portfolio aiding on projects launches and activations as required.

Whats involved

In conjunction with the wider team support the marketing management of Midleton Very Rare & the other Prestige whiskey brands.
Lead the development and execution of the brands social and digital strategy including content planning campaign development platform management performance tracking and ongoing optimisation in partnership with agencies and lead markets.
Support new prestige product development projects for Midleton Very Rare including liquid development packaging development and marketing launch plans.
Manage external communications and events in collaboration with the global trade PR agency and internal PR & Experiential team.
Together with the Midleton Marketing Manager lead the planning and implementation of marketing activities for Midleton Very Rare including content development events and POS development (in collaboration with agencies and lead markets).
Full responsibility for the management of the Prestige Single Cask programme for Midleton Very Rare from liquid development through to delivery.
Manage P&L and innovation stage-gate processes for new product development.
Support the team in planning and preparing for workshops events and meetings as well as managing brand budget purchase orders and invoicing through SAP.
Support the Midleton Marketing manager with day-to-day management of both lead and non-lead markets for Midleton Very Rare.

Your background and skills

2-3 years of brand marketing experience with exposure to full marketing mix ideally operating with global brands.
Proven digital/online experience & a strong understanding of digital campaign marketing methodologies and principles.
NPD / innovation experience from development through to execution and launch would be advantageous
Proven content development experience with the ability to think strategically and creatively in the interests of the brand.
A strong project manager with proven delivery of end to end projects from creative development to execution
A knowledge of and passion for Prestige Whiskey and whiskey production processes would be a distinct advantage
Strong commercial and numerical acumen with attention to detail.
Experience in agency management and engagement is preferred.
Excellent interpersonal & relationship building skills

At Irish Distillers we know that great spirits are crafted by blending unique ingredients and we believe the same is true for people. We actively welcome individuals from all walks of life and warmly welcome those with diverse religious backgrounds ethnicities members of the Irish Travelling community genders abilities and identities. Its the mix of our experiences voices and cultures that gives us our true character.

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process in order for you to participate fully in our recruitment experience. For assistance please contact us at

Learn more about working with Irish Distillers more about Midleton Very Rare -

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Manager

Position: Brand Manager - Midleton Very RareContract type: PermanentLocation: Dublin 4 SimmonscourtReporting line: Head of Brand Architecture & Activation Royal Salute & MidletonWork type: Hybrid 2 days in the office 3 days where you work bestIrish Distillers a Pernod Ricard company is a producer of...