1.
Develop and execute a long-term brand and marketing strategy to build a strong differentiated brand in Paints and Waterproofing domain.
2.
Drive category creation initiatives by identifying white spaces launching new product categories and shaping market behavior.
3.
Lead integrated marketing across ATL BTL and Digital platforms to drive awareness brand equity demand generation and market share growth.
4.
Design and implement Go-To-Market (GTM) strategies for new product launches and portfolio expansion and modify GTM for existing products if required.
5.
Build and manage digital marketing performance marketing and customer experience strategy.
6.
Own marketing budget KPIs ROI governance and agency ecosystem management.
7.
Build and mentor a high-performing marketing leadership team and act as a strategic partner to the COO and leadership team
1. Develop and execute a long-term brand and marketing strategy to build a strong differentiated brand in Paints and Waterproofing domain. 2. Drive category creation initiatives by identifying white spaces launching new product categories and shaping market behavior. 3. Lead integrated marketing acr...
1.
Develop and execute a long-term brand and marketing strategy to build a strong differentiated brand in Paints and Waterproofing domain.
2.
Drive category creation initiatives by identifying white spaces launching new product categories and shaping market behavior.
3.
Lead integrated marketing across ATL BTL and Digital platforms to drive awareness brand equity demand generation and market share growth.
4.
Design and implement Go-To-Market (GTM) strategies for new product launches and portfolio expansion and modify GTM for existing products if required.
5.
Build and manage digital marketing performance marketing and customer experience strategy.
6.
Own marketing budget KPIs ROI governance and agency ecosystem management.
7.
Build and mentor a high-performing marketing leadership team and act as a strategic partner to the COO and leadership team
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