Director of Marketing Tokyo

Tokyo - Japan

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Who we are

DoubleVerify is a leading software platform for digital media measurement data and analytics. DVs mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the worlds largest brands publishers and digital ad platforms. DVs technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008 DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem helping to build a better industry. Learn more at

What youll do

The Marketing Director is responsible for overseeing marketing efforts in Japan in coordination with the US-based corporate marketing teams and regional sales leadership. The Marketing Director will work with DoubleVerify marketing sales and product teams to develop and execute marketing programs that raise awareness for the DV brand support customer communications and engagement efforts assist with regional sales support and facilitate lead generation and nurturing.

Create a region-specific marketing strategy and plan that will establish the DV brand and ensure we stand out against competitors

Conduct a competitive review for the region including a SWOT analysis
Understand current sales strategy regional growth goals and priorities
Review US marketing content and product marketing strategy and develop an approach to localization
Document goals specific to the region that align with sales and corporate marketing objectives
Collaborate with VP of Marketing to develop a regional cross channel marketing plan with specific KPIs for the region including:
- Press and media coverage
- Growth of key social media channels in the market
- Customer event strategy: volume attendance and follow-up
- Customer retention & upsell strategies
- Development and use of sales collateral
- Development and use of content/research/sales enablement materials
In collaboration with marketing ops track KPIs and make adjustments based on learnings

Execute cross-channel marketing programs including:

Localization (including coordination of translation) of existing content sales and marketing materials
Identify new content and/or research needed to support regional marketing efforts
Oversight of website updates to include Japanese translations
In conjunction with sales and other regional marketing leads identify appropriate events negotiate with event sponsors and coordinate involvement at events including:
- Speaker identification
- Materials development/ordering
- Content for events
- Event promotion and follow-up
- KPI tracking
Identification of local PR resources for distribution of press releases and to help coordinate media outreach
Localizing key social media assets

Track and report on program success

Collaborate with marketing ops to establish a measurement baseline
Develop KPIs for each channel
Track and report on program success against KPIs
Make recommendations for adjustments to programs

Who you are

Bachelors Degree from an accredited university in marketing and/or communications; Masters Degree a plus
Experience in marketing preferably at an ad tech agency or media company
Fluent in Japanese and English is a must
Experience having developed and executed regional marketing strategies with experience and contacts within Japan
Comfortable executing alone or as part of a team
Strong organizational skills ability to manage multiple projects simultaneously
Ability to develop strong relationships with management and teams
Excellent writing skills including presentation development
Strong interpersonal skills - with internal and external clients
Knowledge of media marketing the sales process and media in general
Thorough knowledge of Word PowerPoint Excel etc and presentation proficiencies
Experience with Salesforce Marketo HootSuite a plus

The successful candidates starting salary will be determined based on a number of non-discriminating factors including qualifications for the role level skills experience location and balancing internal equity relative to peers at DV. This role will also be eligible for bonus/commission (as applicable) equity and benefits.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but youre not sure that you check every box apply anyway!

Required Experience:

Director

Who we areDoubleVerify is a leading software platform for digital media measurement data and analytics. DVs mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the worlds largest brands publishers and digital a...