Director of Marketing

Fargo, ND - USA

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Director of Marketing

Nodak Insurance Company

Fargo ND

About Nodak Insurance Company

Since 1946 Nodak Insurance Company has been a trusted provider of property and casualty insurance proudly serving North Dakotans with strength integrity and commitment. As the largest domestic insurer in the state and one of Wards Top 50 performing insurance companies nationwide we bring stability and performance to everything we do. Our deep-rooted reputation for excellence is matched only by our unwavering focus on the people we serve both customers and employees alike.

Nodak Insurance provides a supportive and dynamic environment where career growth is encouraged contributions are valued and work truly makes a difference. Consistently recognized as one of the most generous workplaces by the United Way of Cass-Clay Nodak Insurance believes that its success is built on the success of its people.

At the heart of Nodak is the mission: to meet the lifetime financial needs of our clients by providing competitive products and outstanding service. Guided by the vision to be the consumers first choice and grounded in values of integrity excellence and a customer-first mindset Nodak Insurance is committed to creating meaningful impact in both business and fact employees actively volunteer and contribute to causes across the state fostering strong community connections and supporting organizations that matter to North Dakotans.

About the Opportunity

To support continued growth and commitment to excellence Nodak Insurance is seeking a Director of Marketing. This role offers the opportunity to shape and drive Nodaks brand presence agency distribution strategy and overall market competitiveness across all channels. The ideal candidate will bring deep expertise in independent agency distribution and marketing blending high-level strategic vision with hands-on execution in a collaborative fast-paced environment. From leading go-to-market strategies and product positioning to managing digital marketing and agency engagement programs this role is central to Nodaks long-term growth and success making it an exceptional opportunity for a marketing leader looking to make a meaningful impact at a company that values innovation accountability and strong relationships.

KEY RESPONSIBILITIES TO ACHIEVE SUCCESS

The Key Accountabilities for the position include but are not limited to the following:

Agency Engagement Distribution Growth &Customer Experience

Accountable for expanding and strengthening independentagencyand captive distribution channels to drive profitable production and retention.

Build and manage strategic agency relationships

Lead onboarding training and engagement initiatives

Develop territory-level growth plans aligned with profitability goals

Improve agent tools communications and overall experience

Develop educational content for both agents and policyholders to enhance experience

Monitor agency performance and collaborate cross-functionally to improve outcomes

Marketing Strategy &Market Intelligence

Accountable for developing and executing a comprehensivemarketingstrategy aligned with corporate growth retention and profitabilityobjectives.

Lead annual marketing strategy and planning

Identifyexpansion opportunities (geographic product segment)

Conduct competitive and market analysis

Provide insightstoProduct Underwriting and Actuarial teams

Represent marketing in executive strategy discussions

Brand Communication andMarketPresence

Accountable for strengthening brand positioning and ensuringconsistent messaging across all channels.

Oversee brand strategy and visual identity

Lead digital marketing SEO and social presence

Manage public relations and reputation initiatives

Ensure brand consistency across agent and customer communications

Product Marketing & Go-to Market Leadership

Accountable for translating product strategy into compelling market positioning and successful launches.

Develop product positioning and value propositions

Lead go-to-market execution for new products and expansions

Create sales enablement and agent support materials

Ensure market feedback informs product evolution

Campaign Management & Lead Generation

Accountable for driving measurable new business growth and retention through integrated marketing programs.

Plan and execute multichannel campaigns

Lead agent co-marketing and lead generation programs

Support events and industry engagement

Track performance andoptimizebased on ROI

Marketing Operations& Team Leadership

Accountable for building marketing infrastructure measurement discipline and team effectiveness.

Establish KPIs and executive reporting cadence

Use data toanalyze andrefine segmentation and targeting

Manage budget vendors and agency partners

Lead andmentorthe marketing teamto fostercreativityaccountability andcontinuous improvement

Foster cross-functional collaboration

REQUIREMENTS OF THE POSITION

Education & Experience:

Bachelors Degree required in Marketing Business Communications or related field.

7 years of marketing experience with 5 years in Property & Casualty insurance preferred

MBA preferred.

Skills & Knowledge:

Strong understanding of independent agency distribution and regional carrier dynamics.
Demonstrated success in strategic planning brand management and digital marketing.
Excellent communication leadership and relationshipbuilding skills.
Ability to thrive in a lean collaborative and fastpaced environment.
Experience with marketing analytics tools CRM systems Microsoft Office products and digital platforms.

COMPENSATION & BENEFITS

Competitive salary based on experience and qualifications

Group Health Dental and Vision Insurance with an HSA Account

401(k) Plan and Money Purchase Pension Plan

Employee Stock Ownership Plan (ESOP)

Dependent Care FSA

Paid Time Off (PTO) and Paid Holidays

Long-Term and Short-Term Disability Insurance

Group Life and Accidental Death & Dismemberment (AD&D) Insurance

Short-Term Incentive Bonus Plan

Employee Assistance Program (EAP)

Voluntary Benefits Available for Purchase

THE SEARCH

Sagency an executive search and leadership consulting firm has been retained in the search for this Director of Marketing.

Sagencyconsultants will review and evaluate all interested parties to help the hiring team review a final group for consideration.

The search will be conducted in a professional manner and all potential candidates will be given consideration. Candidate conversations and information will be handled with great discretion and andNodak Insurance Company are equal-opportunity employers.

If after reading this Opportunity Profile you feel that your experience skills and passion are a good match for the organization and this role we would like to engage with you. Please read below for the first part of the application and selection process.

The initial steps of the application and selection process:

Step 1: Interested candidates complete the online application.

The online application will be posted until the position is filled.

Step 2: A Sagency Executive Search Consultant may schedule an initial phone call with qualified applicants.

Step 3: A Sagency Executive Search Consultant will schedule a 60-minute interview with select candidates.

Step 4: If you are selected and choose to move on to interviews with our client you will be asked to complete an online assessment.

Step 5: First-round interviews with the client.

Thank you for your time and interest in this role.

Required Experience:

Director

Director of MarketingNodak Insurance Company Fargo ND About Nodak Insurance CompanySince 1946 Nodak Insurance Company has been a trusted provider of property and casualty insurance proudly serving North Dakotans with strength integrity and commitment. As the largest domestic insurer in the state and...