Marketing Coordinator Content & Communications

Marketing Coordinator Content & Communications

Nike Melbourne Marathon Festival & Great Ocean Road Running Festival

Lead and support the full content and communications program for the running portfolio delivering clear engaging and timely messaging across all stages of the runner spectator volunteer and community journey. This role contributes to the strategy and execution of communications across the campaign ensuring year-round engagement strong delivery and consistent storytelling.

The Marketing Coordinator will take ownership of day-to-day content creation digital communications community engagement on-sale and ballot messaging and event-time information flow. They will support broader marketing strategy through insights reporting and collaboration with media commercial operations and creative partners to continuously improve the participant spectator and elite athlete experience.

Key Responsibilities

Campaign Strategy & Delivery

• Support the development of annual marketing strategies contributing insights and recommendations.
• Maintain campaign and content calendars timelines and milestones.
• Assist with audience segmentation targeting messaging and journey mapping.
• Ensure all activity is integrated across paid owned and earned touchpoints.

Content Creative & Owned Channels

• Manage day-to-day content across websites EDMs and social channels.
• Draft and schedule social content; develop email campaign content and journey-based messaging.
• Manage website updates in line with campaign and operational needs.
• Develop content and communications that support runners across the full journey training race week post-race and off-season.
• Coordinate ambassador pacer and athlete-led storytelling to inspire and educate the running community.
• Brief creative agencies and content teams; coordinate video photography and on-event capture.
• Maintain and organise photo video and creative asset libraries.

Customer Service & Engagement

• Support customer service queries across social media channels ensuring responses are timely accurate and aligned with event information and brand tone.
• Monitor community conversations across social platforms and flag emerging themes risks or opportunities for improved communication.
• Assist with developing proactive communications (FAQ content website updates social posts email updates) to reduce recurring queries and enhance customer experience.

On-Sale Ballot & Waitlist Communications

• Lead the end-to-end marketing and communication process for all on-sales including ballot launches general releases and priority access phases ensuring all messaging is timely accurate and strategically aligned.
• Develop and deliver all ballot-related content including launch announcements reminders educational content FAQs eligibility messaging and results communications for successful and unsuccessful applicants.
• Manage waitlist communications and audience segmentation to maintain engagement support customer experience and maximise conversion opportunities throughout the campaign cycle.
• Ensure all unsuccessful applicants receive clear supportive and on-brand messaging while creating pathways for future engagement and alternative event opportunities.
• Coordinate with ticketing partners operations and commercial teams to ensure all information across website email social and media channels is consistent and updated in real time.

Spectator Engagement

• Develop and deliver all spectator-focused communications including spectator guides viewing point information transport guidance and how to spectate content supporting over 80K spectators across race weekend.
• Identify and create spectator-specific commercial assets (e.g. branded cheer zones viewing areas partner activations) and work with the partnership team to integrate these into sponsorship offerings.
• Coordinate all spectator-facing content across website email social and partner channels to promote key race-weekend opportunities and elevate on-course atmosphere.
• Lead the creation and distribution of resident and community notifications ensuring clear communication of road closures access information and event benefits to households businesses and local stakeholders.

Run Club & Community Engagement

• Build and manage strong relationships with run clubs coaches community leaders and key influencers within the running ecosystem to support year-round engagement.
• Coordinate the Melbourne Marathon In-Person Training Series including session planning communications on-the-ground delivery support and overall member experience.
• Develop and deliver community-focused content across social email and web showcasing run clubs training stories pacers ambassadors and grassroots running culture.
• Identify and activate collaboration opportunities with local national and international running groups to strengthen community presence and build new pathways into the event.
• Maintain a structured run club engagement plan ensuring regular touchpoints shared opportunities and integration of community insights into campaign planning.

Running Tech & Innovation

• Research emerging running technologies digital tools wearable integrations and global event innovations that can elevate the runner experience before during and after race day.
• Work with internal teams and external partners to explore evaluate and implement new tech-driven engagement opportunities including enhanced app features AI-driven training content real-time tracking personalised race insights and interactive course tools.
• Act as the lead support role for the development execution and maintenance of the event app ensuring content accuracy user experience optimisation timely updates and seamless integration with timing tracking and communication systems.
• Monitor performance and participant feedback related to digital tools and the app providing recommendations for future improvements and innovation opportunities.

Merchandise Program Leadership

• Act as the lead coordinator for all merchandise communications and promotional activity supporting one of the events key revenue drivers.
• Work closely with the Event Services and Commercial teams on product releases design approvals promotional timelines and sales strategy across pre-event race week and event-day channels.
• Develop and deliver merchandise-focused content across social email website and partner platforms to drive awareness demand and conversion.
• Monitor sales performance identify opportunities to optimise messaging and ensure merchandise is consistently integrated into broader campaign narratives and event touchpoints

Elite Athlete Qualification & Affiliate Event Communications

• Serve as the primary communicator and promoter for all elite competition athletes ensuring elite announcements athlete reveals and race-week storytelling are delivered with impact and consistency across all channels.
• Develop and manage communications for qualification pathways and affiliate events promoting key qualifying opportunities and supporting the growth of the competitive running sector.
• Coordinate all elite-focused content across social email website and media partners highlighting athlete profiles qualification achievements past champions and emerging talent.
• Work closely with timing partners elite coordinators and industry stakeholders to ensure accurate timely and compelling communication of qualification standards results and entry processes.

• Identify and activate marketing opportunities with domestic and international qualification races to expand awareness increase participation and strengthen Melbourne Marathons position within the elite running ecosystem.

Volunteer Awareness & Promotion

• Develop and deliver all marketing and communication initiatives to support volunteer recruitment retention and engagement across the running portfolio.
• Promote volunteer opportunities through social email website and partner channels ensuring messaging is clear compelling and aligned with event needs and timelines.
• Create volunteer-focused content that highlights roles responsibilities benefits and the impact volunteers have on the event experience.
• Work closely with the Volunteer Manager and Operations teams to ensure accurate information smooth onboarding communications and strong event-week engagement.

Sponsorship Delivery

• Deliver sponsor marketing entitlements across all digital channels.
• Coordinate approvals content inclusion and reporting.
• Support with recaps and post-event reporting.

Insights Reporting & Data

• Support research surveys and runner insights.
• Compile performance dashboards across paid owned and earned.
• Contribute recommendations to improve audience engagement and conversion.

Wider Portfolio Support

• Provide marketing support across the broader events portfolio when required including assisting with campaign delivery content needs and sponsor marketing obligations.
• Offer additional support during peak periods across other events helping maintain strong delivery standards.
• Share insights learnings and best practices across teams to strengthen overall marketing performance within the wider portfolio

Key Results Areas

• Achieve participant growth and registration conversion targets through content and comms.
• Increase community engagement across social email and app by 5% year-on-year.
• Deliver all critical event communications with 100% accuracy and on-time execution.
• Grow running ecosystem engagement (run clubs training series attendance elite communications).
• Increase merchandise app and spectator comms engagement through improved content strategy.

Experience & Skills

You Have:

• Minimum 2 years experience in marketing content creation or communications ideally within sport events entertainment or a consumer-facing environment.
• Hands-on experience creating and coordinating content across multiple channels including social media email website digital storytelling and campaign communications.
• Strong written communication skills with the ability to craft clear engaging and on-brand messaging across long-form short-form educational and announcement-style content.
• Proven experience managing owned channels including scheduling social content building EDMs updating websites and delivering always-on communications to diverse audiences.
• Experience developing audience-facing communications such as FAQs guides event updates program launches community stories and customer notifications.
• Excellent attention to detail with strong proof-reading skills and the ability to adapt tone and messaging across different audience segments (participants spectators volunteers elites residents).
• Confident verbal communication skills comfortable liaising with internal teams agencies athletes run clubs community groups and commercial partners.
• Strong organisational and administrative capability with the ability to manage multiple deadlines and maintain high output in fast-paced environments - especially in event lead-up.
• A proactive hands-on mindset willing to support on-the-ground content capture real-time comms and cross-functional needs during peak periods.

Wed Love If You Also Have:

• A genuine passion for running sport live events or active communities with an interest in understanding participant and spectator behaviour.
• Experience working with Adobe Creative Suite (Photoshop Illustrator Premiere) or similar content creation tools.
• Experience coordinating or producing content capture (photographers videographers editors) or managing talent/ambassador content.
• Familiarity with email marketing platforms CMS systems content scheduling tools or basic paid media environments.
• Interest in running technology innovation tools wearables apps or digital event experiences.