Route to Market & Wholesale Controller

London - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Shape the strategy channels and partnerships that define how Flora wins across wholesale cash & carry and foodservice.

Position:Route to Market & Wholesale Controller
Location: Southwark London Hybrid

About the position

As our Route to Market & Wholesale Controller you will lead the strategy for wholesale cash & carry and foodservice three of our most important growth channels. Youll partner with senior leaders and guide a team to deliver strong commercial performance.

Youllsit at the heart of our UK commercial transformation owning the Route to Market & Wholesale agenda and driving performance across all key annual planning JBPs and forecasting while getting deep into pricing margin promotional ROI and customer P&Ls to turn insight into action.

This is a handson highimpact role for someone who loves commercial detail brings strong FMCG and foodservice experience and can influence and lead at pace.

Key responsibilities include:

Route to Market & Wholesale Leadership

Own and lead the UK Route to Market & Wholesale strategy.
Manage and develop a team of commercial professionals.
Lead annual planning forecasting JBPs and performance management across wholesale cash & carry and foodservice.

Commercial Performance & Insight

Analyse margin pricing promotional ROI customer P&Ls and channel performance.
Identify growth opportunities and build compelling commercial plans to unlock them.
Deliver evidence based recommendations that drive profitable growth.

Customer & Channel Expertise

Proven leadership across wholesale (regional wholesalers and buying groups).
Strong experience in foodservice RTM including Brakes and Bidfood.
Build strong relationships and influence stakeholders at all levels.

Organisational Change & Ways of Working

Drive new ways of working across the commercial function.
Champion commercial discipline operational excellence and continuous improvement.
Lead with a hands on solutions focused mindset that inspires your team.

What Does It Take to Be Successful

Yourea commercially sharp FMCG leader with proven experience across wholesale cash & carry and foodservice. You know how these channels work what drives value and how to build strong profitable partnerships including with major distributors like Brakes and in the numbers strong in negotiation and able to lead teams and influence at pace.

Strong FMCG experience ideally in branded food
Foodservice experience is essential
Proven success in wholesale regional wholesalers buying groups and RTM (Brakes Bidfood)
Exceptional commercial acumen with the ability to analyse P&Ls pricing and promotional performance
A hands on data driven approach with the confidence to challenge and influence
Experience leading and developing high performing teams
A collaborative can do mindset with the ability to deliver at pace

Whats Next

Ifyoureready to shape how Flora Food Group wins across wholesale cash & carry and foodservicewedlove to hear from you.

Application Deadline: 27th March 2026.
For questions you can reach out to Richard Hodgson Talent Acquisition via WhatsApp at 44(0)or email at

Join us at Flora Food Group where we are pioneering the next generation of delicious natural nutritious food.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.

Shape the strategy channels and partnerships that define how Flora wins across wholesale cash & carry and foodservice.Position:Route to Market & Wholesale ControllerLocation: Southwark London HybridAbout the positionAs our Route to Market & Wholesale Controller you will lead the strategy for wholesa...