Account Based Marketing Specialist

Charleston, SC - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Company Information

We are AMAROK - THE Ultimate Perimeter Security solution! Our award winning unique and technically advanced electric fence reliably stops theft and other criminal activity by guarding our customers property and assets 24/7. Nothing protects like The Electric Guard Dog

Our amazing company culture has led us to be recognized year after year as one of South Carolinas Best Places to Work. AMAROK is driven by our companies core values and we strive to facilitate a greater sense of purpose in all our career opportunities. We value the culture our company has created and take pride in the career advancement opportunities offered to our employees.

Job Summary

We are looking for a data-driven self-motivated Demand Generation Specialist for our Field Marketing efforts to join our growing Marketing team. This Demand Generation Specialist is responsible for leading demand generation strategies and initiatives that lead to sales growth. This will be done through multi-channel marketing campaigns to drive acceleration of new buyers across AMAROKs target markets and regions.

The ideal candidate will have proven success in several areas including email marketing SEM digital advertising retargeting content syndication social media and live events.

Essential Job Functions:

Partner with the sales team to help define and understand their target segments and lead planning for campaigns and tactics we can use to drive leads within those segments
Creating multi-channel thought leadership content and marketing campaigns to support sales growth
Plan create coordinate and execute in-category industry and executive field marketing programs in collaboration with marketing leadership and sales to build pipeline and meet revenue goals.
Generate new leads including marketing-qualified leads by converting site traffic through calls-to-action landing pages and lead generation content.
Partner with the rest of marketing to develop a rich content/editorial calendar that attracts a qualified audience (including blog posts whitepapers ebooks reports webinars infographics etc.).
Work across teams to ensure lead generation goals are met and align with overall marketing goals
Track report and analyze program performance and make recommendations for further improvement
Manage the entire lifecycle of marketing program strategy and execution including determining appropriate marketing mix to best suit marketing strategies including developing target lists project management (managing production/implementation) and program analysis/measurement.

Qualifications:

Willingness to experiment by trying new or testing existing techniques to develop a hypothesis of what campaigns you think will be most successful (A/B testing new channels etc)
A passion for identifying effective and unique campaign ideas themes and offers and transforming these ideas into executable programs that result in incremental revenue opportunities (pipeline) and support efforts to help sales close the opportunities faster and more effectively
Advanced knowledge of marketing automation software with other demand generation tools that can help you understand how when and why companies are purchasing similar products
Ability to adapt campaigns based on what the data is showing
Interact collaboratively with Sales and Marketing to communicate campaign logistics
Experience in Pardot/Marketo preferred
Experience with paid social PPC and other inbound strategies preferred

CompanyBenefits AMAROK driven by our companies core values and we strive to facilitate a greater sense of purpose in our career opportunities.

Health Benefits (Medical Dental & Vision)
Tuition Reimbursement Program
Short & Long-term disability
Life Insurance
Flexible Spending Account (Section 125)
Matching 401K retirement plan
Career advancement
Bonus opportunities
Generous PTO

Approximate Compensation is 90K - 100K annually. Compensation is determined based on experience skillset travel and geographical location.

See what our employees have to say about working for AMAROK! recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age race color national origin ancestry marital status affectional or sexual orientation gender identity or expression disability nationality sex or veteran status.

Once you submit your application AMAROK will process the provided personal data to evaluate your candidacy for employment. For details regarding how your personal data will be used during an interview process and to understand our commitment to keeping your personal data safe please review our Data Privacy Policy here - Experience:

Company InformationWe are AMAROK - THE Ultimate Perimeter Security solution! Our award winning unique and technically advanced electric fence reliably stops theft and other criminal activity by guarding our customers property and assets 24/7. Nothing protects like The Electric Guard Dog Our amazing ...