The AWS Go-to-Market (GTM) Strategy Lead is a high-impact leadership position responsible for defining executing and optimizing go-to-market strategies across AWSs product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams including Sales Operations Finance and Product to identify new growth opportunities oversee launches and improve sales and marketing effectiveness.
Key job responsibilities
- Lead the development and execution of a comprehensive GTM strategy ensuring alignment with AWSs overall business goals and market opportunities.
- Collaborate with Sales and Operations teams to develop innovative sales models pricing strategies and distribution channel plans.
- Conduct ongoing market research and gather customer insights to refine GTM strategies ensuring AWS stays ahead of market trends and competitive pressures.
- Oversee the planning and execution of product and service launches ensuring channel readiness and alignment across all go-to-market teams.
- Design and implement sales enablement programs that equip the sales teams with the tools training and insights needed to succeed in the field.
- Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies providing regular insights and recommendations for improvement to executive leadership.
- Partner with key stakeholders across AWS including Product Marketing Sales and Operations to ensure seamless execution of GTM plans.
- Lead efforts in market analysis and competitive intelligence sharing insights and best practices across AWS teams.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
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Work/Life Balance
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About Sales Marketing and Global Services (SMGS)
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
- 7 years of sales operations or sales strategy in a mid-to-large-scale tech company experience
- Bachelors degree in Business Administration Finance Economics Computer Science or a related field
- Experience in sales operations or sales strategy in a mid-to-large-scale tech company
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables messages and presentations
- Experience in multiple organizational functions such as compensation forecasting organizational development or equivalent
- Experience developing and implementing systems and tools utilized for CRM variable compensation revenue reporting forecasting sales force automation or equivalent
- Experience with program management spanning planning execution and project delivery
- Experience working within a high-growth technology company
- Masters degree or equivalent
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit
for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX Austin - 159400.00 - 215600.00 USD annually
USA WA Seattle - 159400.00 - 215600.00 USD annually