Associate Marketing Manager, RetentionExpansion Affinity Markets
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
At Manulife our Affinity Marketing Team is committed to driving growth through strategic customer retention and expansion initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in retaining existing clients and expanding their engagement with our products and services.
Position Responsibilities:
Develop and oversee comprehensive marketing strategies aimed at customer retention and expansion.
Lead the planning and execution of multi-channel marketing campaigns including digital print direct mail and events.
Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
Informally mentor marketing specialists providing guidance and support in their professional development.
Collaborate with product distribution and customer service teams to ensure a cohesive approach to customer retention and expansion.
Oversee the creation and distribution of engaging content and marketing materials.
Utilize marketing automation marketing technology and tools e.g. marketing automation tools to track retention and expansion.Drive continuous improvement through testing analysis and optimization of marketing tactics.
Coordinate with external agencies and vendors (e.g. print vendors) to ensure seamless execution of marketing campaigns.
Develop and manage marketing budgets ensuring efficient allocation of resources.
Stay updated on industry trends and competitor activities to identify new opportunities.Present campaign results and strategic recommendations to senior management.
Required Qualifications:
Bachelors degree in Marketing Business or a related field; MBA or equivalent is a plus.
5 years of experience in marketing with a focus on retention and expansion.
Proven track record of successful marketing campaign management and execution.
Strong leadership and team management skills.
Excellent analytical and problem-solving abilities.
Proficiency in digital marketing platforms and tools (e.g. Google Analytics CRM systems marketing automation software).
Exceptional communication and presentation skills.
Experience with print and direct mail marketing strategies.
Preferred Qualifications:
Bilingualism (English and French) is an asset. If the successful candidate is in Québec proficiency in both languages will be required to support clients from various provinces outside of Quebec.
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
#LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$73725.00 CAD - $122875.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
