Campaign Program Manager V

Trigent Software Private Limited

Job Location:

Bangalore - India

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Duties:

Senior Manager Strategic Programs & Audience Marketing India (IC5)

Role overview:

The Senior Manager Strategic Programs and Audience Marketing will develop and implement Indias program and audience marketing strategy bringing flagship programs to life through engaging physical and digital experiences.

This role requires deep understanding of B2B SaaS marketing across the customer lifecycle and active participation in growing India sales and marketing teams. Youll partner closely with India Sales APAC Integrated Marketing Solution Consultants Partners & Alliances and EFM peers. The ideal candidate has a strong background in building and executing high-calibre pipeline and revenue generating programs delivered at scale.

The right candidate has strong written communication project management and influencing skills is comfortable in a fast-paced high-pressure environment and experienced with digital event account-based and content marketing practices to develop innovative programs with pragmatic delivery.

Key Responsibilities:

Develop and deliver integrated programs with responsibility for achieving delegate registration attendance and pipeline targets
Collaborate cross-functionally to orchestrate customer marketing programs with scaled execution in areas such as Acquisitions & Growth User Groups & Communities Influence & Advocacy and Developer Relations
Develop data-informed audience segmentation strategy prioritising marketing channels and tactics for impact across the customer lifecycle
Drive consistent seamless customer experiences across programs to increase business outcomes and velocity working collaboratively across regional and local teams
Contribute innovative ideas and implement best practices to elevate scale and activate programs across the region
Integrate multiple channels across all campaigns including social media email telemarketing and partners
Deliver multi-channel data-driven marketing campaigns focused on increasing audience acquisition
Define strategy for managing and growing the marketing database
Manage event projects budgets and timelines with effective communications and reporting to all stakeholder groups
Leverage AI tools to drive efficiency and productivity

Skills & Competencies

Event Marketing Excellence: Planning executing and optimising integrated programs including flagship events roadshows webinars and hybrid experiences driving registration attendance and pipeline
Multi-Channel Campaign Management: Integrated campaigns across email social content syndication paid advertising and partner co-marketing
Data-Driven Marketing: Proficiency with marketing automation (Marketo or similar) CRM (MSFT Dynamics) and analytics tools to measure performance optimise ROI and report on pipeline contribution
Project Management: Managing multiple concurrent programs budgets timelines and cross-functional stakeholders in fast-paced environments
Collaboration & Influence: Building relationships and influencing across regional marketing sales partner and global teams in matrixed structures
Community & Advocacy: Developing customer communities user groups developer relations or advocacy initiatives driving engagement and adoption
AI & Marketing Technology: Leveraging AI-powered tools and emerging technologies for efficiency personalisation and campaign effectiveness
Vendor & Budget Management: Managing external vendors agencies and event partners with budget accountability

Experience Requirements

7-10 years progressive B2B technology marketing experience with 4 years in event marketing demand generation or integrated campaign management
Proven track record planning and executing large-scale programs regional roadshows and virtual/hybrid experiences
Demonstrated measurable outcomes including pipeline generation revenue contribution lead acquisition and event engagement metrics
Experience in regional marketing roles with responsibility for India or similar high-growth APAC markets
Hands-on experience with MSFT Dynamics CRM marketing automation event management platforms and analytics/BI tools
Experience leading or contributing to teams of 2-5 people with ability to mentor junior marketers and coordinate with agencies/vendors
Track record managing marketing budgets of (USD)500K-(USD)2M annually with demonstrated ROI
SaaS cloud computing enterprise software or digital transformation experience strongly preferred
Familiarity with global-regional-local matrix environments

Education:

Undergraduate degree in marketing/business (or equivalent); advanced degree strongly preferred
MBA beneficial but not required

Duties: Senior Manager Strategic Programs & Audience Marketing India (IC5) Role overview: The Senior Manager Strategic Programs and Audience Marketing will develop and implement Indias program and audience marketing strategy bringing flagship programs to life through engaging physical and digital e...