Global Digital Activation Manager, Ostomy Care

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

ABOUT THE ROLE:

The Digital Activation Manager Ostomy Care Global is responsible for driving digital marketing activation across web and email channels for the Global Ostomy Care business unit.

This role ensures the delivery localization and optimization of digital assets and campaigns to support both global priorities and local market needs enabling bestinclass digital engagement and lead generation. The role also oversees platform analytics across web and email leveraging data and insights to monitor performance identify optimization opportunities and inform decisionmaking across digital channels.

MAIN DUTIES & RESPONSIBILITIES:

Website & Content Management

• Own global website operations for Ostomy Care delivering scalable accessible and highperforming content across markets.
• Maintain global master templates and assets optimise SEO and performance and partner with central teams to improve site architecture conversion journeys and market adoption.
• Lead regular web working groups to align markets on updates and best practices.

Email Marketing & Lead Nurturing

• Lead global email marketing and automated customer journeys within Microsoft Dynamics 365 Journeys.
• Build and optimise templates campaigns and nurturing flows while supporting local markets with lead management and paid media optimisation through datadriven insights.

Digital Campaigns & Creative Activation

• Drive continuous improvement of web and email experiences through creative optimisation CMS enhancements and UXfocused content.
• Maintain a global digital content calendar aligned across channels and support markets with targeted localised activation.

Digital Infrastructure & Collaboration

• Collaborate with IT Global Marketing Services and marketing stakeholders to deliver digital infrastructure improvements including UX/UI enhancements A/B testing accessibility compliance and roadmap alignment across global and local teams.

Platform & Asset Management

• Manage CMS PIM and DAM platforms to ensure effective delivery and adoption of global web and email content.
• Lead rollout and ongoing support of Ostomy Care digital assets across markets.

Governance Compliance & Localization

• Support digital content governance including MRL approvals QR code deployment and localisation workflows.
• Enable accurate and timely translation and adaptation of global assets using approved tools.

Performance Tracking & Best Practice Sharing

• Track and analyse web and email performance to identify optimisation and ROI opportunities.
• Share insights with marketing leads and facilitate monthly digital forums to promote best practices in multichannel marketing.

ABOUT YOU:

• Bachelors degree (preferably in marketing business management or computer science).
• Proven experience in digital website management content editing and campaign activation ideally in healthcare or MedTech.
• Proven experience using CMS platforms (such as Optimizely) email marketing technologies (Microsoft 365 Journeys) and digital asset/product information management systems (Aprimo and inriver).
• Strong creative skills and experience developing compelling customer-facing digital solutions.
• Experience with web analytics A/B testing personalization and audience segmentation.
• High technical literacy and interest in new digital platforms and content trends.
• Demonstrated experience working in a Global organisation supporting multiple local markets and leading crossfunctional teams through influence with clear direction and accountability.

• Exceptionalcommunication collaboration and stakeholder managementskills across diverse geographies and functions.
• Strong project management and change management capabilities with experience in process standardization and scalability.
• Data-driven mindset with the ability to analyze data to extract insights and develop recommendations.
• Highly organized with strongprioritization problem-solving and attention to detail.
• Thrives in a fastpaced dynamic environment exercising strong judgement and taking initiative to move work forward with confidence.

WHAT YOULL GET:

• collaborative & supportive culture
• hybrid role with flexibility in organizing working hours
• competitive salary & bonus
• exceptional benefits
• training & development

READY TO JOIN US

At convatec were pioneering trusted medical solutions to improve the lives we touch. If youre ready to make a real impact apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

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Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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