Assistant Brand Manager-Adults
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Job Level: Lead Professional
Are you a passionate expert for brand marketing Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights thus playing a key role in helping us reach our children the builders of tomorrow
Heres a phenomenal job opportunity for you to help The LEGO Group expand our world-class brand in China
No relocation assistance is offered for this position
Play your part in our team succeeding
The China Brand Marketing & Activation Team consist of below functional areas: Brand marketing Digital marketing Social marketing Media Brand planning Performance and effectiveness team. Marketing Strategy and Planning play supporting roles across functions.
Core Responsibilities
- Work with (Senior)Brand Manager to drive a strategic category of assigned CG/portfolio/franchises for LEGO China with product passion and experience (directly related to toys not vital) consumer and shopper centric mindset integrated go-to-market approach (digital content EC and retail driven)
- Have capability to lead assigned GTM projects and campaigns from planning to execution
- Orchestrate multi-touch point content planning. Work cross-functionally with key partners to gear the owned / earned / shared / paid (OESP) activities enabled by content towards sales and brand impact
- Closely work with global to understand the global strategy positioning and adapt to China with high relevance
- Collaborate with both internal function teams (eg: Media social/digital PR retail marketing etc) and external agency to drive brand building and commercial delivery in assigned projects
Do you have what it takes
- Bachelors degree above would be preferred
- 3 years of brand marketing and brand management experience from big consumer goods retail lifestyle brands
- Solid marketing framework business analytic skill and project management skill
- Passionate teammate resilient proactive agile
- Proficient in both Chinese and English
#LISZ
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
