Regional Marketing Manager, SEA
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.
Abbott Vascular provides innovative minimally invasive and cost-effective products for treatment of vascular disease.
The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vasculars SEA business driving growth across three key franchises: Coronary and Core Coronary OCT/FFR (PCIO) and Endovascular. This role is responsible for developing and executing marketing strategies that align with business objectives internal team training on product & their clinical value proposition developing marketing campaigns customer insights and training ensuring strong market penetration and revenue growth in a highly competitive environment.
RESPONSIBILITIES
Strategic Planning & Execution
- Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises.
- Conduct market analysis competitive intelligence and identify growth opportunities. Create go-to-market strategies for geographies within the region to support individualproduct launches to maximize business growth.
- Create Strong market models reflecting current market trends and competitive landscape
- Routinely perform analyses of industry market and account-specific trends. Present findings in clearconsistentpresentations with specific conclusions and proposed actions
- Assess market for partnership distribution or co-promotional relationships. Propose possible deals or opportunities that would drive AVsleadershipposition and incremental revenue.
- Work closely with sales clinical regulatory and supply chain teams to ensure seamless execution of marketing plans.
- Support training programs for internal teams and external stakeholders.
Portfolio Management
- Drive product positioning pricing strategies and lifecycle management for Coronary Core Coronary OCT/FFR and Endovascular portfolios.
- Plan and lead keyregional marketingevents within the region (conferences company-sponsored industry events etc.)
- Provide regionalleadershipto support executionof local marketingactivities andtactics.
- Lead regularproduct trainingsessions (product informationclinical data etc.) for AV staff throughoutSEAregion.
- Collaborate with global teams on new product launches and ensure successful commercialization in SEA.
Demand Generation & Customer Engagement
- Design and execute campaigns to drive core business and market leadership
- Design and execute campaigns to increase adoption of OCT and FFR technologies.
- Partner with sales teams to develop physician engagement programs KOL management and educational initiatives. Create and lead KOL development and tracking activities; host advisory board meetings and other Abbott organized clinical events.
- Support launch planning and execution of new technologies
- Drive internal team training and skill building initiatives
- Run digital campaigns to drive reach and increase awareness
Financial Accountability
- Manage marketing budgets effectively to deliver ROI.
- Monitor performance metrics and provide regular business reviews to leadership.
REQUIREMENTS
- Bachelors degree in Marketing Business or related field; MBA preferred.
- Minimum 610 years of marketing experience in medical devices or healthcare industry with strong exposure to cardiovascular or vascular therapies.
- Proven track record in managing multi-country marketing strategies and driving revenue growth.
- Strong analytical communication and leadership skills.
- Ability to work in a matrix organization and manage multiple stakeholders.
- Travel expectation 50% of the time
- Strategic thinking and analytical skills
- Strong track record of new product launches and execution excellence.
- Deep understanding of SEA healthcare market dynamics.
- Excellent branding creative skills
- Understanding of digital channels of marketing
- Excellent communication and presentation skills along with high PowerPoint and excel competence
- Strong project management and organizational skills.
- Ability to influence and collaborate across functions and geographies
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
AVD Vascular
LOCATION:
Singapore > Singapore : DUO Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Manager
Key Skills
- Corporate Banking
- Google Analytics
- Land Survey
- Access
- LAN
- Asic
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
