About Amazon Business
Join Amazon Business where were revolutionizing B2B commerce. As a rapidly growing $50 billion global business were building a future where businesses of all sizes can find discover and purchase everything they need with unprecedented ease and intelligence. Our mission: to become the worlds most customer-centric company and the preferred strategic partner for smart business buying. From solo entrepreneurs to Fortune 500 companies we serve diverse business customers across nine countries reimagining procurement with innovative solutions that drive efficiency and growth.
At Amazon Business its still Day 1. If youre passionate about solving complex challenges creating disruptive solutions and making history this is your opportunity. Bring your insight imagination and healthy disregard for the impossible as we unlock the vast potential of B2B commerce in India.
Role Overview
We are seeking a talented self-directed B2B Digital Acquisition Marketing Specialist - to support campaign development and execution for Amazon Business India.
The Digital Acquisition Marketing Specialist will be responsible for supporting the execution of campaigns focused on increasing customer acquisition and growth.
The ideal candidate needs to have passion for and deep experience in digital marketing (Paid Social Paid Search Outbound channels - Email Push Whatsapp) and should be able to manage multiple programs and projects at one time. With knowledge of the B2B acquisition funnel and actions to convert customer interest into action the candidate will need to manage and work with agencies to handle digital marketing platforms such as Meta YouTube google etc.
Key job responsibilities
Support the execution of Digital Marketing strategy including Paid Search Paid Social campaigns Outbound to drive customer acquisition.
Create Go-to-market acquisition and engagement plans for new channels and agencies
Manage agencies (WBR daily meetings define success criteria) who will run and optimize campaigns on Amazons behalf on channels such as (not limited) SEO GEO (google chatgpt etc..) social platforms(IG FB etc) display (ADA TTD GDN etc..)
Work across a dynamic ecosystem of stakeholders to help define develop and implement projects.
Lead the creation and optimisation of outbound campaigns (email push outbound through meta) to drive acquisitions
Regularly run experiments to optimize for acquisitions and cost
Analyze data for trends and insights for right channel strategy. Present the same to leadership for guidance and visibility
Develop performance reports and dashboards to provide visibility into campaign results and effectiveness
- 3 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience in a marketing role
- Experience in partner marketing designing and building demand generation programs and events
- Experience using integrated campaigns to solve brand/business challenges
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for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.