Omni-Channel Marketing Manager

Cricut is seeking a detail-oriented and highly motivated Omni-Channel Marketing Manager to join our DTC Omni-Channel Marketing team. This role supports omni-channel lifecycle marketing programs from strategy through execution in Braze across email push notifications SMS in-app messages and automated customer journeys to increase user engagement and drive incremental business results. The ideal candidate brings strong strategic thinking technical platform expertise and analytical rigor to help deliver personalized data-driven customer experiences.

• Build QA and launch campaigns in Braze across email push notifications SMS in-app messages and automated multi-step journeys.
• Configure behavioral triggers lifecycle automations and personalized messaging using static and dynamic content.
• Manage and evolve audience segmentation strategies to optimize targeting engagement and lifecycle performance.
• Support the development and execution of omni-channel lifecycle marketing strategies aligned to business and campaign objectives with a focus on increasing user engagement and retention.
• Help develop and maintain a roadmap for campaigns customer journeys and A/B or multivariate testing.
• Identify and execute testing opportunities in segmentation messaging timing and channel mix to improve KPIs and engagement metrics.
• Analyze campaign and journey performance document results and deliver actionable insights to stakeholders to continuously improve engagement outcomes.
• Ensure compliance with deliverability best practices and applicable regulations (CAN-SPAM GDPR etc.).
• Partner closely with Engagement Creative Product Marketing and Data Engineering teams to align messaging storytelling targeting and campaign objectives across channels.
• Drive operational improvements through automation documentation and process standardization.
• Provide guidance and support to international marketing teams to replicate and execute global programs effectively.

Qualifications :

• 3 years of experience in DTC CRM lifecycle or digital marketing.
• Hands-on experience building and executing campaigns in Braze or another Customer Engagement Platform such as Salesforce Marketing Cloud Klaviyo or Iterable.
• Proven ability to deploy campaigns across email push notifications SMS in-app messages and automated customer journeys.
• Strong understanding of audience segmentation lifecycle marketing principles and personalization best practices.
• Experience designing and optimizing A/B or multivariate testing programs.
• Knowledge of email deliverability standards and compliance regulations (CAN-SPAM GDPR etc.).
• Experience supporting lifecycle strategies focused on retention reactivation or subscription-based programs.
• Familiarity with analytics and reporting tools such as Google Analytics Looker Domo or similar BI platforms.
• Strong analytical and problem-solving skills with high attention to detail.
• Ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills in a fast-paced team-oriented environment.
• Bachelors degree in Marketing Advertising or related field preferred.

Additional Information :

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time