Senior Marketing Program Manager

We are seeking a Senior Marketing Program Manager (IC5) to join our Digital Experience Platform (DXP) team within this highly visible role you will lead complex cross-functional digital programs that span platforms marketing technology data and enterprise operating models driving strategic initiatives from original concept through final implementation.

This role sits at the intersection of strategy and execution. You will translate approved digital strategies into execution-ready programs with clear sequencing governance dependency management and measurable outcomes. Success requires strong systems thinking executive communication skills and the ability to orchestrate work across Product Engineering Marketing Analytics and Operations.

Key Responsibilities

Enterprise Program Orchestration

• Lead portfolio-level orchestration for complex digital programs spanning multiple teams platforms and geographies
• Take programs from original concept through final implementation managing all phases including initiation planning execution and closing
• Translate approved enterprise and functional strategies into execution-ready programs including scope framing sequencing milestones budget management and success criteria
• Drive clarity across ambiguous problem spaces where ownership dependencies or delivery paths are not yet well-defined

Governance

• Own components of the digital operating rhythm including planning cadences intake processes executive forums and cross-functional alignment
• Establish and maintain delivery governance ensuring initiatives meet readiness standards prior to launch (platform data content localization enablement)
• Create and present status reporting at Steering Committee and Sponsor level leading executive-level meetings with confidence and clarity
• Standardize delivery models playbooks and operating practices to improve predictability and quality at scale

Dependency Risk & Readiness Management

• Proactively identify and manage cross-team dependencies across Digital Experience Platforms Search Localization Analytics and Marketing Technology
• Surface risks early frame tradeoffs clearly and drive timely escalation and resolution
• Guide teams through project challenges removing obstacles and providing technical solutions to keep programs on track
• Ensure initiatives launch with clear ownership readiness validation and post-launch accountability

Delivery Excellence

• Apply consistency and best practices across all project phases tracking outcomes and benefit realization

Qualifications :

Our Ideal Candidate

Experience & Qualifications

• 12 years of hands-on program and project management experience in enterprise environments
• Proven track record managing multiple large concurrent programs spanning business applications and marketing technology platforms
• Experience leading cross-functional programs involving Product Engineering Analytics and Marketing stakeholders
• Demonstrated success leading Steering Committee and executive-level meetings
• Experience overcoming program crises and navigating complex organizational challenges

AI & Innovation Mindset

• Experience leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving
• Comfortable using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on marketing technology and operations

Leadership & Communication

• Exceptional executive communication and stakeholder management skills
• Strong systems thinking with the ability to identify patterns interdependencies and second-order effects across complex program landscapes
• Proven ability to drive alignment across competing priorities and diverse cross-functional teams

For positions in this location we offer a base pay of $165500 - $289600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time