Personalization Marketing Technologist (US or EMEA)
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy
SAP is not offering relocation benefits for this role at this time.
SAP is not offering current or future visa sponsorship for this role at this time.
Role Overview
We are seeking aPersonalization Marketing Technologistwho helps marketing teams deliver more relevant consistent and effectiveomnichannelcustomer experiences across channels.
This role focuses on how personalization supports marketing and business goals such as acquisition engagement and growth by defining shared frameworks for decisioning testing and signal usage. The role does not build or execute campaigns or experiences but instead enables marketing teams by providing clarity guardrails and reusable approaches for personalization at scale.
The Personalization Marketing Technologistoperatesat the intersection of marketing strategy customer understanding and enabling technology ensuring personalization efforts are purposeful measurable and aligned with customer expectations.
What You Will Do
Enable Personalization Strategy
Partner withteams to shape how personalization is used to achieve marketing objectives
Define common personalization use cases across lifecycle stages such as onboarding nurture expansion and renewal
Help teams decide when personalization adds value and when simpler approaches are more effective
Define Decisioning and Testing Frameworks
Establish shared guidelines for how customers or accounts are prioritized how messages offers or experiences are selected and how conflicts between messages are resolved across channels
Define practical approaches to testing and learning that allow teams to improve performance over time
Ensure personalization approaches are measurable and aligned to agreed business outcomes
Guide the Use of Customer Signals
Help marketing teams understand which customer signals such asbehavioral contextual intent and lifecycle areappropriate fordifferent personalization use cases
Partner with data and operations teams to ensure key signals are available understood and used consistently
Surface gaps or limitations in data that block effective personalization and help prioritize improvements
Set Guardrails and Best Practices
Define guardrails that balance relevance and customer value brand consistency and privacy and trust
Promote reuse of proven personalization patterns rather than one off tactics
Help reduce over messaging and conflicting experiences across channels
What You Bring
Seven or more years of experience in marketing digital lifecycle personalization or customer experience roles
Strong understanding of campaign strategy segmentation messaging and customer journeys
Experience working with personalization or audience platforms such as Adobe Target Adobe Audience Manager Adobe Experience Platform based personalizationor similar platforms
Ability to connect customer and business needs to data and decisioning requirements
Experience defining standards frameworks or best practices used by multiple marketing teams
Strong communicationand stakeholder influence skills
About the Team
Join the Marketing Automation and Platform (MAP) team which unifies audience activation marketing automation and channel technologies to accelerate cross-channel activation scale automation and drive continuous innovation. All in pursuit of delivering true omnichannel personalization at scale.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.
We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.
Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 100000 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 448866 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid
Required Experience:
IC
Key Skills
- Advertisement
- Fireworks
- Maintenance
- Contract Management
- Import & Export
- Android Development
About Company
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer soluti ... View more
