Programmatic Advertising Manager
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The Programmatic Advertising Manager is responsible for planning executing optimizing and analyzing programmatic advertising campaigns across multiple digital channels. This role manages demand-side platforms (DSPs) oversees audience targeting strategies and ensures campaigns achieve performance and revenue goals.
The Programmatic Advertising Manager collaborates closely with marketing analytics creative and product teams to deliver data-driven advertising strategies that maximize return on investment and improve campaign performance.
This role requires deep expertise in programmatic ecosystems ad exchanges audience segmentation and performance analytics.
This is a fully remote position; however applicants must currently reside in the United States and be legally authorized to work in the U.S. Applications from individuals residing outside the United States will not be considered.
Key Responsibilities
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Plan launch and manage programmatic advertising campaigns across display mobile video and connected TV channels
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Operate and optimize campaigns using demand-side platforms (DSPs) and programmatic buying tools
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Monitor campaign performance and adjust bidding strategies targeting and budgets to maximize results
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Develop audience segmentation strategies using first-party and third-party data
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Conduct A/B testing to optimize creative targeting and bidding strategies
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Analyze campaign data and prepare performance reports for internal stakeholders
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Collaborate with marketing and creative teams to ensure effective ad messaging and creative assets
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Manage relationships with advertising platforms vendors and data providers
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Ensure compliance with privacy regulations and data governance standards
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Stay informed about programmatic advertising trends technologies and industry best practices
Required Qualifications
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Bachelors degree in Marketing Advertising Communications Business or a related field
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47 years of experience in programmatic advertising digital media buying or ad operations
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Hands-on experience with programmatic advertising platforms such as
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The Trade Desk
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Google Display & Video 360
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Amazon DSP
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Strong knowledge of RTB (real-time bidding) ad exchanges and audience targeting strategies
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Experience with analytics and reporting tools such as Google Analytics
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Strong analytical and data interpretation skills
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Excellent communication and stakeholder management skills
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Ability to manage multiple campaigns simultaneously in a remote environment
Preferred Qualifications
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Experience with data management platforms (DMPs) or customer data platforms (CDPs)
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Familiarity with programmatic video and connected TV advertising
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Experience working with advertising verification tools such as Double Verify or Integral Ad Science
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Knowledge of privacy frameworks and regulations affecting digital advertising
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Professional certifications in programmatic advertising or digital marketing
Compensation
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Annual Salary Range: $95000 $120000 USD depending on experience industry background and campaign management expertise
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Performance-based bonuses may be available
Benefits
Eligible employees may receive the following benefits:
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Comprehensive medical dental and vision insurance
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401(k) retirement plan with employer matching
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Paid time off (PTO) including vacation holidays and sick leave
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Life insurance and disability coverage
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Flexible remote work environment
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Professional development and industry certification support
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Employee wellness and assistance programs
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Performance-based bonuses and incentive programs
Work Authorization Requirement
Applicants must meet the following requirements:
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Must currently reside in the United States
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Must be legally authorized to work in the United States
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Applications from individuals residing outside the U.S. will not be considered
Key Skills
- Sales Experience
- Digital Marketing
- Marketing
- Google AdWords
- Google Ads
- Account Management
- Adobe Audience Manager
- Agency Management
- Social Media Advertising
- DoubleClick
- DoubleClick for Publishers
- Lead Generation
