Specialist, Marketing, PVH China

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Design Your Future at PVH

Specialist Marketing PVH China

POSITION SUMMARY:

This role is a key component of our young talent programs designed to cultivate and develop future marketing management professionals for both brand management and business management. This role will focus on providing engaging brand experience to target audiences across official digital/social touch points be responsible for digital campaign planning and execution.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Support line manager to build end-to-end digital campaigns (social media paid ads) to drive brand awareness and conversions.
Optimize media mix (programmatic close-loop marketing) for maximum ROI.
Deliver campaign/monthly/quarterly reports providing actionable insights to optimize future strategies.
Stay ahead of digital trends and pilot new media strategies to drive media innovation
Monitor and optimize Red brand search performance to ensure top visibility.
Work with vendor to improve keyword rankings and paid search efficiency.
Assist in developing campaigns align with seasonal brand campaign concept (e.g. hashtag challenges influencer collaborations) to boost engagement.

QUALIFICATIONS & EXPERIENCE:

A bachelors degree is required and candidates should be recent university graduates.
Good English in oral and written familiar with office software.
Good communication skill with internal and external partners.
Logical thinking strong interpersonal skill proactive carefully a good team player and able to work under pressure and tight deadline.
Passion for fashion and lifestyle brands.

Required Experience:

Design Your Future at PVHSpecialist Marketing PVH ChinaPOSITION SUMMARY: This role is a key component of our young talent programs designed to cultivate and develop future marketing management professionals for both brand management and business management. This role will focus on providing engaging...