Marketing Technologist

Position Summary:

TransPerfect is seeking a technically rigorous and analytically driven Marketing Technologist to own the global tracking infrastructure that powers our marketing engine. This role is primarily focused on Google Tag Manager (GTM) implementation GA4 configuration and conversion tracking complemented by hands-on Google Search Console analysis to inform and validate organic search performance. You will ensure accurate privacy-compliant measurement across all digital touchpoints worldwide and maintain the technical bridge between marketing activity web analytics and CRM performance.

Position Responsibilities:

Tagging & Tracking Implementation (85%)

• This is the primary function of the role. You will own the full lifecycle of tag implementation and analytics configuration across TransPerfects global web properties.

• Own end-to-end tag implementation through Google Tag Manager (GTM) including custom HTML tags triggers variables and data layer architecture across all global websites and landing pages.

• Implement tracking via GTM and through hard-coded website tags where required collaborating with web development teams on CMS environments including Drupal WordPress React and Vue.

• Configure and maintain GA4 properties events conversions custom dimensions/metrics and cross-domain tracking to ensure robust and accurate measurement.

• Implement and manage enhanced conversions for GA4 and Google Ads including hashed data matching and first-party data strategies.

• Own and define data layer specifications in partnership with web and engineering teams ensuring consistent implementation across all digital touchpoints.

• Troubleshoot and diagnose tracking issues in collaboration with development IT and regional marketing teams; maintain ongoing tag audit cadence.

• Implement offline conversion tracking to sync CRM lead and opportunity data (Salesforce/Pardot) back into Google Ads GA4 and related platforms.

• Create and manage CRM-based retargeting audiences and maintain measurement frameworks naming conventions and UTM standards across all campaigns.

• Build and maintain dashboards in Tableau to surface tracking performance funnel health and data quality metrics for marketing and leadership stakeholders.

Form Tracking & CRM Integration (85%)

• Implement tracking for all contact form types including standard submissions multi-step forms embedded Pardot forms and paid media landing page forms.

• Support and optimize integrations between analytics platforms and CRM systems ensuring lead data flows accurately from web touchpoints into Salesforce/Pardot.

• Maintain accurate lead attribution by ensuring UTM parameters source/medium data and campaign identifiers are passed through form submissions and CRM records correctly.

• Partner with marketing operations to validate tracking against actual CRM lead volume on a regular basis.

Privacy & Governance (85%)

• Ensure all tracking implementation aligns with GDPR ePrivacy and applicable regional data protection regulations across global markets.

• Set up and maintain cookie consent management platform (CMP) integrations within GTM ensuring compliant event firing based on user consent state.

• Maintain documentation of tag inventory data layer specifications and consent configurations to support compliance and audit readiness.

Technical SEO & Google Search Console Analysis (15%)

• While not the primary focus this pillar is important for connecting organic search performance to the broader analytics picture and ensuring site health does not impede trackable traffic.

• Monitor and analyse organic search performance via Google Search Console including impressions clicks CTR average position and keyword trends across global properties.

• Identify and escalate crawlability indexing and coverage issues in collaboration with web and SEO stakeholders; support resolution through GTM and technical fixes where applicable.

• Track Core Web Vitals and page experience signals; coordinate with development teams on remediation where performance issues affect organic visibility.

• Use GSC data in conjunction with GA4 to build a joined-up view of organic traffic quality landing page engagement and goal completion rates.

• Support basic technical SEO hygiene tasks as needed: canonical tags hreflang implementation for multilingual properties XML sitemap health and structured data validation.

Cross-Functional Collaboration

• Partner with paid media SEO web development CRM and marketing operations teams globally to ensure tracking supports all marketing programmes.

• Provide internal training and documentation on tracking best practices GTM usage and data layer standards for non-technical marketing team members.

• Serve as a subject matter expert on measurement: advise on attribution approaches conversion definitions and reporting methodology.

Required experience and qualifications:

• 35 years of experience in tag implementation marketing analytics or digital marketing data roles.

• Advanced hands-on expertise in Google Tag Manager including custom HTML JavaScript variables triggers data layer design and debugging.

• Strong proficiency in GA4: event schema design conversion configuration custom dimensions/metrics audiences and cross-domain tracking.

• Proven experience with Google Ads enhanced conversions and offline conversion import workflows.

• Working proficiency in HTML and JavaScript sufficient for custom tagging solutions and data layer validation.

• Hands-on experience with Salesforce (Pardot) or HubSpot for tracking integrations UTM attribution and CRM data quality.

• Experience building dashboards and reports in Tableau for marketing and analytics use cases.

• Solid understanding of form tracking methodologies UTM frameworks attribution models and lead measurement.

• Familiarity with Google Search Console: performance reporting coverage/indexing analysis and Core Web Vitals monitoring.

• Good working knowledge of GDPR ePrivacy and consent-based tag firing strategies.

• Strong analytical and problem-solving skills; able to self-diagnose tracking discrepancies and drive resolution.

• Excellent written communication; able to document technical specifications clearly for both technical and non-technical audiences.

Preferred Qualifications:

• Experience working in a global multi-site enterprise environment with multiple regional domains or subdomains.

• Exposure to additional analytics platforms such as Adobe Analytics Snowplow or Mixpanel.

• Familiarity with server-side tagging solutions (e.g. sGTM Stape) and their implications for data quality and privacy.

• Experience with SEO tools such as Screaming Frog Semrush or Ahrefs for technical audits.

• Exposure to marketing automation workflows lead scoring models and lifecycle stage management.

• Google Tag Manager GA4 or Google Ads certifications are a plus.