Senior Manager, Media Strategy Shopper & Platinum Partners
Share
Job Location:
Richfield, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
As the Senior Manager of Media Strategy Shopper and Platinum Partners you will shape and execute media strategies that drive brand growth customer engagement and retail performance. Youll ensure media investments are optimized measurable and aligned to business priorities. Youll partner closely with internal teams and Best Buy Ads to deliver effective insightdriven media plans that support both brand equity and conversion.
This role is hybrid which means you will work some days at our corporate office in Richfield Minnesota and some daysvirtually fromhome or another non-Best Buy specific work arrangements vary by role and recruiter or hiring manager will provide more details during the hiring process.
What youll do
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
As the Senior Manager of Media Strategy Shopper and Platinum Partners you will shape and execute media strategies that drive brand growth customer engagement and retail performance. Youll ensure media investments are optimized measurable and aligned to business priorities. Youll partner closely with internal teams and Best Buy Ads to deliver effective insightdriven media plans that support both brand equity and conversion.
This role is hybrid which means you will work some days at our corporate office in Richfield Minnesota and some daysvirtually fromhome or another non-Best Buy specific work arrangements vary by role and recruiter or hiring manager will provide more details during the hiring process.
What youll do
- Support the development and execution of integrated media strategies across brand and shopper channels ensuring alignment with category priorities and marketing objectives
- Lead the execution and optimization of full-funnel media plans connecting brand awareness consideration and conversion
- Partner with analytics teams to evaluate media effectiveness and support measurement frameworks (e.g. MMM MTA incrementality testing)
- Collaborate with creative channel owners brand strategy partner category marketing product and retail teams to ensure media plans are aligned with broader initiatives
- Stay current on media trends retail media developments and emerging technologies making recommendations that enhance media performance and operational efficiency
- Provide guidance and mentorship to team members maintaining a collaborative datadriven mindset
- 8 years of media strategy experience across brand and shopper environments ideally within retail or consumer focused industries
- 3 years of indirect or direct people leadership experience
- Expertise in shopper marketing integrated media planning across digital channels and partner-led campaigns
- Ability to lead teams and manage cross functional initiatives
- Excellent communication and stakeholder management skills
- Experience working directly with major brand partners or enterprise level advertisers
- Background in retail media networks or shopper focused marketing
- Experience collaborating with product teams on media and retail media capabilities
- Ability to translate insights into compelling strategic narratives and partner recommendations
- Familiarity with omnichannel media planning and measurement
- Ability to lead teams through change and drive strategic evolution
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Take a minute to explore current opportunities and find the perfect job for you. You can also create an account or sign in to manage your candidate profile, applications and saved searches.
