Medical Copywriter Spain

Role DescriptionMedical Copywriter (Promotional)

FTC 12 monthcontract

Hybrid in Barcelona

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raisondetreis to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections thatimpactpeoples lives. Our uniqueexpertisein Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core.We StriveActing TogetherWith Kindnessare the values that guide us.

About the role

This Copywriter shouldpossessan understanding of pharmaceutical marketing and be able to communicate brandobjectivesto authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology CVRM RIA V&I and RDU) and thoroughly understand the products their scientific position brand guidelines and marketing goals to develop digestible promotional content and messaging across channels.

This position requires a highly detailed creative thinker with excellent storytelling abilities as well as a love for life sciences research and annotation. This role will help craft bold and evocative marketing messages promotional-only training materials and digital content that engages and influences sales teams HCPs and patients and their caregivers.

The role of a copywriter is influenced by the demands of fast-paced omnichannel environment with equal importance on creativity being on-brand on-time and aligned with regulatory guidelines and processes. Detail and organization matter in regulatory submissions to achieve efficient approvals.

A successful copywriter will be a quick learner with a versatile writing style and a curious mind.

Whatyoulldo

• Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights

• Analysing available data for a market competitors and the needs/preferences of our audience to help our team create relatable and captivating content

• Responsible for ensuring the quality of all externally facing content and adherence to our brand voice tone and writing style

• Interpret creative briefs to develop and produce creativity from concepts through execution

• Monitoring the execution of the established plans and strategies

• Deciding on content formats and publishing dates

• Managing the creation of editorial calendars and adhering to the proposed timelines

• Supporting creative teams with feedback and guidance on scientific accuracy

• Research and understand the clients needs and target audiences through an online search review of existing research and interviews with subject matter experts

• Write original copy and edit content for a range of marketing and communications materials; use references and annotations as needed

• Collaborate with a team of client service managers strategists and creative staff on timelinesallocatedresources and creative execution

• Present copy concepts and final deliverables to the internal team and to the client as needed andparticipatein client pitches on occasion

• Revise copy based on internal and client feedback/direction

• Participate in the regulatory responsibilities and requirements to gain asset approvals

• Meets established deadlines or provides reasonable notice ofspecial circumstancesrequiring deadline extension

About you

• Minimum7 years experience in a fast-paced high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting)

• A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Anyadditionalmarketing degree/certification/diploma will be a plus

• Experience with print digital assets in pharma marketing. Experience with global brands will be a plus.

• Develop copy and concept for marketing materials

• Use storytelling skills to create engaging assets

• Understand and internalize brand guidelines and strategy to implement the same in developing collaterals for the client

• Work closely and flexibly with design brand production digital and product teams to deliver strategic initiatives

• Contribute to cross-channel creative ideation/campaign development

• Establish andmaintainthe highest possible standards of promotional content

• Maintain up-to-date knowledge of client-related industry trends

• Stay updated onappropriate styleguidelines and brand voice for consistency in messaging

• Understand and follow regulatory standards and requirements for successful submissions

• Follow best practices for annotations

• Identifycopyrighted material that requires permission for reproduction; process permission request when

• Effectively use company project management and communication software

• Attend kick-off status and other job-related meetings

• Incorporate client feedback and collaborate with the team to address

• You are a Data-driven storyteller thatis capable of synthesizingcomplex concepts into engaging narratives that deliver real value to customers (HCPs & Patients) and position the brands superiority

• Communicate effectively including active listening and taking direction

• Manage complexity and recognize when to ask questions

• Resourcefulness particularly with knowledge application and problem-solving

• Customer focusmainly bylearning how toanticipatecustomer needs

• Ensure accountability by following through and taking responsibility

• Strong skills in time management prioritizing and organizing with attention to detail and ability to adhere to deadlines

• Exceptional writing and research skills

• Ability to work independently and with a team to meet deadlines

• Excellent organizational skills and multitasking ability

• Youlive & breathe Greenparks core valuesWe StriveActing TogetherWith Kindness-championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaborationwerecommitted to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any otherprotected characteristics.

Required Experience:

Senior IC