Digital Campaign Manager, Paid Search
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
At GSD&M were on a mission to build First & Only brands meaning the first to do it and the only ones who can. Were able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. Were humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because thats what it takes to build and be First & Only.
- Department: Media
- Reports To: Associate Media Director of Paid Search
- Supervisory Responsibilities(Y/N):No
- FLSA Status(Exempt vs. Non-Exempt):Exempt
- Travel (%): No expected travel
Position Overview
The Digital Campaign Manager Paid Search supports execution and management of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices.
The Digital Campaign Manager Paid Search has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new campaigns keywords/ads pull reports perform search query reports implement A/B tests and perform audits when troubleshooting. They report to the Associate Media Director of Paid Search.
Responsibilities
- Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare retail and QSR verticals
- Responsible for executing maintenance on the accounts including building keywords creating ads launching promotions a/b testing budget management and bid management
- Knowledgeable about the various campaign types and bidding strategies available in Google and Bing
- Set up campaigns to include tracking for performance against targets and making optimizations consistently
- Pulling data performing analysis and preparing weekly reports for clients
- Supports day-to-day communication with team vendors and clients
- When applicable is responsible for feed management cleansing and optimizations for Google Shopping
- Executes and reports out on testing strategies and optimizations to improve campaign performance
- Flagging troubleshoot and resolving issues
- Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account
- Stays abreast of new products and updates within Google and Bings advertising platforms
- Works daily in platforms such as Google Ads Bing Ads Search Ads 360 Google Ads Editor and Bing Ads Editor
- Works as a part of the larger Paid Search team; participates in team meetings and brainstorms
Key Skills & Qualifications
- 2 years related work experience with managing Paid Search/PPC campaigns on Google and Bing.
- Bachelors Degree in Marketing Advertising or equivalent work experience.
- Hands-on experience with Google Ads Bing Ads Google Analytics and SearchAds360.
- Strong analytical skills and comfort working with performance data.
- Proficiency in Excel/Google Sheets for reporting and analysis.
- Understanding of conversion tracking tagging and basic attribution models.
- Strong organizational skills and ability to manage multiple campaigns and deadlines.
At GSD&M inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better makes our agency better and ultimately makes the industry better. Thats why were proud to be recognized by the Advertising Federations Mosaic Awards year after year for our efforts in diversity equity and inclusion.
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters all while enjoying generous benefits plenty of time off and opportunities for growth whether youre just starting out or have been in the biz for a while.
GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age gender ethnicity sexual orientation disability pregnancy or maternity religion or belief marriage or civil partnership gender identity expression or realignment. If you require a medical or religious accommodation during the job application process please reach out to for support.
This role requires regular in-office presence with a minimum of three days per week to engage and collaborate in in-person team interactions and meetings as required.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
