Marketing Performance Manager

Want to join a fast-moving company among hard-working and convivial teams and take part in digital transformation for marketing We are looking for a Global Marketing Performance Lead! You will be based at The Island our office in central Paris.

Matrix is a fully internalized Marketing Mix Modeling (MMM) capability leveraging AI technologies (Machine Learning) and has been successfully rolled out in the biggest affiliates across the globe.

Matrix allows to collect all the past Marketing activities on our brands (FB campaign on Absolut TV spot on Chivas) and measure the ROI of each activity to then optimize the A&P Plan. Matrix is delivering already significant and tangible impact.

Your key missions

As part of the Matrix leadership team the Global Marketing Performance Lead is accountable for helping markets make the right decision to drive higher ROI better execution in some of Pernod Ricard local affiliates

The Global Marketing Performance Lead leverages internalized Marketing Mix Modeling capabilities like Matrix to follow-up progression of the ROI in all rolled-out affiliates and build a local action plan with the markets to ensure ROI progression Matrix recommendation adoption media plan & campaign execution optimization.

Roles and responsibilities

Ensure markets make the right A&P decisions based on Performance tracking tools like Matrix

• Systematically Consulted for all major local A&P decisions (major brand/touchpoints reallocations)

• Accountable for potential realignments / arbitrations > formulate business case with rationale for arbitration by top MGMT

• Follow-up the level of adoption of Matrix webapp our internalized Marketing Mix Modeling tool

• Ensure regular follow-ups with mid-size markets to discuss insights adoption of Matrix Light

Accompany markets on optimizing their A&P planning

• Act as a sparring partner with local Markets on media planning optimization with local media agency (mix of touchpoints seasonality/synchronization intensity)

• Make sure A&P choices are made according to Matrix insights and co-build rationale for deviation

Actively influence Matrix product feature evolutions based on market needs and industry trends

• Based on learnings from local markets prioritize to the central team especially Product Owner which feature makes more sense for each market

• Future-proof Matrix with new trends/platforms (Gen AI new social media platforms new media formats etc)

Lead a global network of Marketing Performance experts in all markets where Matrix is rolled out

• Inspire convince Evangelize to these key local stakeholders

• Enable them with the right vision trainings tool

Consolidate our Global Media Planning/Buying practice and share it back to the world

• Make sure golden rules are applied across markets

• Nuance global rules to apply regional/local specificities

• Fuel new global golden rules

If you recognize yourself in the description below dont wait to apply!

• You have 5-10 years professional experience

• Strong experience working with Marketing Mix modeling solutions

• Strong expertise in Media Planning/Media buying

• Strong Business Commercial/Financial - acumen

• Understands principles of advanced modeling techniques (MMM)

• Experience within Media Agencies as a plus

• Experience in FMCG ideally Food & Beverage

• Experience in a market/operational team is a plus

• Ability to drive change

• Excellent leadership skills with experience collaborating with cross-functional / cross-cultural teams

• Pragmatic and capable to solve complex issues; Positive/can do mindset and solution-oriented

• Data-savy: ability to manipulate many datasets (excel) and structure them for insights

• Story-teller: capacity to simplify and convince (ppt skills)

Wait theres more

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work from home (2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily and grow in global Group holding various brandsdistributed across more than 160 markets.

Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.

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