Global Lead, Customer Experience Activation
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Title:
Global Lead Customer Experience ActivationCompany:
Ipsen Biopharm LtdAbout Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!
For more information visit us at follow our latest news on LinkedIn and Instagram.
Job Description:
SUMMARY OF THE POSITION
Lead the global DCX activation strategy and standards that turn brand and customer insights into high-performing compliant and measurable omnichannel experiences for HCPs (and patients where relevant). Set the global activation blueprint enable markets and drive closed-loop performance improvement across regions.
MAIN RESPONSIBILITIES
Strategy & Governance
Define journey architectures (segmentation triggers personalization frequency and guardrails) aligned to brand objectives and customer needs.
Own the global content and channel activation strategy and roadmap (email/marketing automation web/SEO CRM/CLM paid media and search social congress/event and emerging channels).
Establish global playbooks templates and taxonomies to drive consistency reuse and speed-to-market across regions.
Omnichannel Activation & Optimization
Orchestrate cross-functional planning with Brands Medical Market Access Insights Patient Experience and Congress teams to ensure cohesive activation across markets.
Embed closedloop marketing: endtoend instrumentation tagging standards A/B & multivariate testing rapid optimization cycles.
Translate customerexperience standards into flawless execution with Asset Teams and local markets.
Platforms & Analytics
Codify best-practice use of the channel capability roadmap (e.g. ACE CRM DAM analytics) and partner with SBE peers to prioritize enhancements.
Define the global KPI framework (reach quality engagement conversion HCP satisfaction reuse rate time-to-market MLR cycle-time).
Partner with Analytics/Insights to create dashboards and run test-and-learn programs; socialize outcomes and best practices.
CrossRegional Orchestration
Partner with regions/markets to localize journeys ensure MLR/PRC readiness and accelerate time-to-value.
Convene cross-functional planning for launches and congress moments to ensure cohesive activation.
People & Influence
Lead and coach a high-performing matrixed team; influence without authority across therapeutic areas and markets.
Foster a positive can-do performance culture focused on customer value.
KNOWLEDGE AND EXPERIENCE
Knowledge & Experience (essential):
10-14 years in pharma/biotech digital marketing; 5 years leading regional or global omnichannel activation in a matrixed environment.
Deep experience with MLR/PRC medical/regulatory and insights translation and compliant data/privacy practices.
Fluent with AI content creation modular authoring DAM/CMS CRM/CLM (e.g. Veeva) marketing automation and analytics/BI.
Proven KPI ownership (attribution approaches experimentation design dashboard literacy).
Knowledge & Experience (preferred):
Brand launch and congress activation performance marketing content operations and generativeAI for ideation/variation.
Education / Certifications (essential):
Bachelors degree (Marketing Digital Analytics Life Sciences or related).
Education / Certifications (preferred):
Advanced degree (MBA Analytics or Life Sciences).
Language(s) (essential):
- English.
Language(s) (preferred):
Spanish and/or French
#LI-Hybrid
We are committed to creating a workplace where everyone feels heard valued and supported; where we embrace The Real Us. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Ipsen is a global biopharmaceutical company focused on innovation and specialty care to improve the lives of patients around the world.
