Sr Marketing Specialist (mfd)
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Channel & Partner MarketingJob Category:
ProfessionalAll Job Posting Locations:
Aachen North Rhine-Westphalia GermanyJob Description:
About MedTech
Fueled by innovation at the intersection of biology and technology were developing the next generation of smarter less invasive more personalized treatments.
Your unique talents will help patients on their journey to wellness. Learn more at Cardiovascular
Are you passionate about improving and expanding the possibilities of Cardiovascular Ready to join a team thats reimagining how we heal Our Cardiovascular team develops leading solutions for heart recovery electrophysiology and stroke. You will join a proud heritage of continually elevating standards of care for stroke heart failure and atrial fibrillation (AFib) patients.
About Abiomed
Abiomed part of Johnson & Johnson MedTech is a leading provider of medical devices that provide circulatory support with a mission of recovering hearts & saving lives. Abiomed s Patients First! culture drives our skilled workforce and strong relationships with clinicians. Our innovative product portfolio and robust pipeline provide us the incredible opportunity to bring lifesaving technology to more patients around the world than ever before. Founded in 1981 Abiomed has a proven track record for growth integrity and innovation.
ABIOMED is redefining team-driven success while reshaping heart recovery. Here new ideas are welcomed and encouraged learning is constant and our dynamic setting enables positive people to do profoundly important work.
We are searching for the best talent for our Sr Marketing Specialist (m/f/d) position in Aachen.
You will be responsible for:
- Omni-Channel Content Strategy Development:
- Lead the creation and execution of impactful content strategies across multiple channels (Email Marketing Websites Social Media Field Assets Events).
- Develop consistent branding and key messaging for all external and internal touchpoints online and offline.
- Enhance brand recognition and convey targeted messages that engage and connect with our audience across channels.
- Collaboration:
- Work closely with the Marketing Team incl. Product Event and local Marketing and other key stakeholders (see above) to ensure that content is relevant consistent and effective across all marketing channels.
- Field Marketing Initiatives:
- Create and deliver compelling talk tracks tailored for field marketing activities to support sales efforts.
- Equip the sales team with effective objection-handling strategies to confidently engage prospects and drive conversions.
- Integrated Campaign Management:
- Drive communication plans that include the planning execution and optimization of integrated omni-channel marketing campaigns.
- Analytics and KPI Management:
- Monitor and analyze performance metrics to drive KPI-based decisions adapting and optimizing execution based on data insights.
- Utilize CRM and analytics tools such as Salesforce HubSpot and Showpad to set up campaigns evaluate their effectiveness and guide future marketing strategies ensuring continuous improvement.
Qualifications / Requirements:
- Bachelors degree; advanced degree highly preferred
- 4-7 years of demonstrated experience in marketing role
- Strong language skills in German and English
- Experience in medical device biopharma healthcare or another regulated field is preferred.
- Strong interpersonal communication skills written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
- Excellent project management skills with the ability to manage multiple priorities effectively and meet deadlines.
- Analytical mindset with the ability to leverage data and insights to inform marketing strategies and drive decision-making.
- Embody Abiomeds Patients First culture demonstrating a positive attitude open communication and collaboration.
- Willingness to travel up to 20% domestically and internationally
- A passion for helping others and a desire to help improve outcomes for heart attack patients
The anticipated base pay range for this position is 75.000 to 118.450 EUR.
Required Skills:
Preferred Skills:
Brand Positioning Strategy Business Alignment Collaborating Communication Competitive Landscape Analysis Customer Intelligence Customer Marketing Data Analysis Execution Focus Financial Analysis Channel Management Marketing Campaign Management Marketing Policies and Procedures Market Research Problem Solving Relationship Building Sales Channels Strategic Thinking Technologically Savvy Trade MarketingRequired Experience:
Senior IC
Key Skills
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more