Content Performance Strategist
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Job Location:
Detroit, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
14 days ago
Vacancies:
1 Vacancy
Job Summary
As the Content Performance Strategist you will be responsible for optimizing mid-funnel content experiences across digital touchpoints. You will focus on understanding how users interact with content including videos landing pages emails calculators social content and in-app surfaces. You will translate behavioral insights into actionable creative and strategic recommendations that drive engagement affinity and progression for key audience segments.
About the role
- Analyze how users engage with mid-funnel content across formats channels and touchpoints
- Evaluate content performance by audience segment and channel to identify drivers of affinity engagement and progression
- Identify drop-off patterns scroll depth video retention and clarity issues affecting engagement
- Surface behavioral insights that explain why certain content resonates or underperforms
- Assess which story formats (testimonials expert explainers tools calculators scenarios) perform best and translate insights into creative recommendations
- Provide data-backed actionable recommendations to Creative to refine storytelling messaging and content sequencing
- Identify content gaps and opportunities to strengthen affinity or comprehension
- Recommend content sequencing adjustments (e.g. story calculator Call to Action (CTA)) to improve engagement and progression
- Identify content-related friction and behavior patterns within journeys
- Develop hypotheses and support content-focused experiments and A/B tests
- Analyze how key segments (MA WOIT GH) interact differently with content and recommend tailored approaches
- Influence content and experience decisions through insight-driven storytelling
- Recommend tailored content approaches by segment and milestone
- Collaborate with cross-functional teams on content needs measurement and execution
About you
Minimum Qualifications
- 3 years in growth content or creative strategy content performance growth UX behavior analysis digital performance or related role
- Strong communication skills and comfort partnering closely with Creative teams
- Strong analytical skills with hands-on experience interpreting behavioral and content performance data
- Experience using insights to inform content optimization and creative recommendations
- Experience working with digital content across multiple formats (e.g. video landing pages email social in-app)
Preferred Qualifications
- Experience supporting content experimentation or optimization initiatives
- Familiarity with mid-funnel or lifecycle performance metrics
- Experience working with audience segmentation and affinity analysis
- Comfort influencing without authority in cross-functional environments
Whatyoullget
Our teammembersfuel ourstrategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team membersperks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list ofBenefits and Perks.
Aboutus
Rocketis a Detroit-based company made up of businesses that provide simplefastand trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Todaywerea publicly traded company involved in many different industries including mortgages fintech realestateand more.Wereinsistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.Apply today to join a team that offers career growth amazingbenefitsand the chance to work with leading industry professionals.
Thisjob description is an outline of the primary responsibilities of this position and may be modified at the discretion of thecompany at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. Thecompany provides reasonableaccommodationsto qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at.
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
The future of fintech is today. Join our team and explore the infinite possibilities of Rocket.
