Head of Activation, Challenger Brands UK & ROI

Contract: Permanent

Closing date: Friday 13th March

Recruitment Partner: Shannon Linton

The Head of Activation leads the strategic development and execution of consumer-relevant marketing initiatives for Soap & Glory Liz Earle Botanics and Sleek in the UK & ROI across all consumer touchpoints.

12-month fixed-term contract

What youll be doing

You will head up Activation for Soap & Glory Liz Earle Botanics and Sleek across the UK & ROI reporting into the Global Activation Director. You will oversee a high-performing team to deliver consumer relevant data-driven plans to maximise UK & ROI brand performance.

Key responsibilities include:

• Strategic and annual planning in partnership with commercial counterparts

• Initiative Planning & Marketing Execution across all consumer touchpoints

• Retail & Partner Activation including joint business planning to maximise impact

• Performance tracking in in real-time making data-led optimisations to drive engagement conversion and ROI.

• Budget & Investment Management to maximise short and long-term impact of activity

What youll need to have (our must-haves)

• Integrated Activation Expertise with a track record of delivering cohesive multi-channel initiatives.

• Strategic Planning skills to translate brand strategy into locally relevant insight-led activation plans.

• Commercial Acumen with experience managing A&P budgets and contributing to joint business plans.

• Cross-Functional Leadership in matrix environments collaborating with Centres of Expertise and agency partners.

• Retailer & Stakeholder Engagement to align activation priorities with commercial and partner strategies.

• Performance Measurement mindset using data and feedback to optimise execution and inform future planning.

• Team Leadership with the ability to inspire and grow high-performing execution-focused teams.

It would be great if you also have

Experience of:

• Fast growth entrepreneurial brands

• DTC and Social commerce

• Multi retail distribution

Rewards designed for you

• Boots Retirement Savings Plan

• Discretionary annual bonus

• Generous employee discounts

• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

• Flexible benefits scheme including option to buy additional holiday discounted gym membership life assurance activity passes and much more.

• Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.

Theres lots more in our benefits and discounts MyBoosts - there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Whats next

If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.

We hope to hear from you soon.

Be brilliant with Boots.