Head of Content and Audience Growth

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description:

The Berklee Emerging Technologies Lab (BEATL) is looking for a visionary experimental and analytically rigorous Head of Content and Audience Growth. This isnt just a marketing role; its a mission-critical position designed to center artists in the middle of technological change. You will lead the strategy that ensures BEATLs research events and advocacy reach global audiencesfrom Berklee students to Silicon Valley policymakers. At Berklee your work directly supports the next generation of creative leaders.

About the Role & Responsibilities

Reporting to the Founding Executive Director you will bridge the gap between high-level editorial judgment and hands-on multimedia production. Youll be tasked with building a narrative engine that explores the future of creative expression through a lens of responsible innovation.

Key Responsibilities:

Audience Strategy & Editorial Planning: Build a content calendar that amplifies BEATLs research interviews and flagship events (like the AIMS conference). Youll tailor strategies for diverse groups including industry leaders researchers the Berklee community and the general public.
Multimedia Production: Capture live panels and research initiatives then repackage them into platform-native formats for YouTube LinkedIn TikTok and Substack.
AI-Enabled Content Systems: This is a future-forward role. You will design and deploy AI-assisted workflows using tools like Descript to automate repackaging track industry trends via AI agents and detect emerging conversations.
Social Media & Community Advocacy: Manage BEATLs digital presence fostering active dialogue and activating conversations around ethical technology.
Data-Driven Growth: Define KPIs for reach and engagement conducting structured experiments with SEO AEO (Answer Engine Optimization) and posting cadences to optimize impact.
Cross-Institutional Collaboration: Partner with Berklees broader Marketing and Communications teams to ensure brand alignment and maximize event attendance.

What Youll Bring

We need a systems thinker who is equally comfortable prompting an AI agent as they are editing a high-impact video or coaching a team.

Key Requirements:

7 years of experience in audience development digital media strategy or content leadership.
Technical Fluency: Demonstrated experience with AI-driven editing platforms (Descript or similar) and building automated content workflows.
Multimedia Mastery: A proven track record of creating and atomizing content across various social and digital platforms.
Analytical Rigor: Deep understanding of performance metrics SEO and the emerging world of AEO.
Mission Alignment: A background or deep personal interest in music and creative tech combined with a commitment to artist-centered advocacy.
Collaborative Spirit: Experience navigating complex institutional ecosystems while remaining experimental and comfortable iterating in public.

Berklee Culture & Benefits

Berklees mission is to educate train and develop the worlds most inspired and innovative artists. At BEATL you are at the cutting edge of that mission.

Here youll find:

A Lab Environment: A workplace that values bold experimentation data-driven insights and creative fluency.
Mission-Driven Impact: Your work ensures that artists remain at the center of technological change rather than being sidelined by it.
Generous Time Off: Extensive PTO and paid holidays including a winter break to support your own creative battery.
Comprehensive Benefits: Access top-tier health dental and life insurance plus a generous 403(b) retirement plan and multiple pathways to maximize your retirement savings.
Tuition Benefits: Free or discounted courses for you and your family.
Cultural Access: Be at the front row of the intersection of music and tech with access to concerts guest artists and global industry convenings.

Join us in defining the narrative for the future of creative expression!

Hiring Range: $110000 to $140000; salary dependent on relevant experience and education.

Please visit the Total Rewards page to learn more about the benefits of working at Berklee.

This document does not create an employment contract implied or otherwise other than an at will employment relationship.

Diversity Equity Inclusion & Equal Employment Opportunity at Berklee:

We support an inclusive workplace where everyone excels based on personal merit qualifications experience ability and job performance. Berklee affirms that inequality is detrimental to our faculty staff students and the communities we serve. Our goal is to make lasting change through our actions. Berklee is committed to providing fair and equitable consideration of all employees and applicants without regard to race color religion ancestry age national origin place of birth gender sexual orientation gender identity or expression disability genetic information or status as a member of the armed forces or veteran of the armed forces or any other category protected by federal state or local law.

As part of this commitment Berklee will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact the Human Resources Team at or call .

*Currently enrolled Berklee students are not permitted to apply for staff or faculty positions.*

Employee Type:

Staff

Required Experience:

Director

Job Description:The Berklee Emerging Technologies Lab (BEATL) is looking for a visionary experimental and analytically rigorous Head of Content and Audience Growth. This isnt just a marketing role; its a mission-critical position designed to center artists in the middle of technological change. You ...