Senior Marketing Manager, Financial Services & Insurance (FSI)

The Senior Marketing Manager for Financial Services & Insurance (FSI) serves as the strategic marketing partner to sales leadership accountable for driving marketing performance across a highly regulated and complex industry.

This role develops and delivers marketing strategies tailored to the dynamics of banking insurance capital markets and FinTech balancing regulatory requirements with compelling value propositions for compliancesensitive audiences and long riskaware buying cycles.

The focus is on enabling balanced growth and deepening customer engagement. It also involves building trust and accelerating pipeline creation and progression. This applies to both existing customers and new market opportunities.

What youll Do

• Partner closely with FSI sales as a trusted marketing advisor bringing thoughtful insight into sector dynamics regulation and customer needs.

• Be accountable for FSI marketing impact with a clear understanding of pipeline goals bookings targets and marketings role in revenue growth.

• Develop and deliver a cohesive compliant FSI marketing strategy aligned to global priorities and adapted to regional and customer realities.

• Develop extensive knowledge of the industry landscape including market trends regulatory change and evolving customer challenges to inform gotomarket strategy.

• Identify and support growth opportunities across priority subsectors such as Banking Insurance Wealth/Asset Management Payments and FinTech.

• Lead coordinated marketing execution across campaigns digital programs ABM events and partner initiatives for your specific industry.

• Compose inclusive compliant messaging and campaigns that resonate with diverse multistakeholder buying groups.

• Foster strong alignment across Sales BDR Campaigns Digital and Content teams to focus on priority accounts and meaningful customer journeys.

• Lead quarterly and halfyear marketing planning for FSI ensuring alignment with global plays and personabased campaigns.

• Design and deliver seniorlevel engagement programs including executive roundtables councils and regulatoryfocused discussions.

• Strengthen the companys credibility and visibility in the FSI market through thought leadership professional forums and partner networks.

• Collaborate with Customer Success to build advocacy programs customer stories onboarding journeys and expansion initiatives.

• Track analyse report and optimize engagement pipeline creation progression and bookings within the FSI segment.

• Communicate confidently and transparently with senior leaders using data and storytelling to guide priorities and continuous improvement.

What you need to succeed

• Minimum 2 years experience in B2B marketing in the tech sector.

• Deep expertise in B2B marketing strategy enterprise demand generation and ABMparticularly for complex risk averse buying cycles.

• Demonstrated experience of working with diverse departmental groups to deliver marketing initiatives in a matrix style organisation.

• Proven capacity to collaborate with sales to deliver against pipeline and revenue targets

• Demonstrated ability to translate regulatory and industry complexity into compelling and trustworthy marketing narratives.

• Data-driven attitude capable of communicating marketings business impact in clear outcome-focused terms.

• Strong analytical skills enabling clear commercial storytelling through data.

• Creative disciplined mentality comfortable navigating ambiguity while maintaining regulatory precision.

• Proven experience marketing to organizations within the finance and insurance industries.

• Executive presence with the ability to influence senior sales leaders C-suite customers and cross functional teams.

As our many awards will tell you at Adobe youll be immersed in an exceptional work environment that is recognized around the world. Youll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youre looking to make an impact Adobes the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the fantastic benefits we offer at .

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Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

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