Demand Generation Specialist, Consulting

コンサルティング部門の見込み案件の創出発掘など需要の創出のためにお力添え頂きます

セールスイネーブルメント部門内のデマンドジェネレーションチーム
各業界に特化した需要創出キャンペーンカンファレンス部門横断的なコラボレーションを通じパートナーが潜在顧客との接点を増やし見込み顧客リードを集めるための基盤を構築できるよう戦略的に支援を行います
パートナーが新規リードを特定育成選別し商談の加速およびクロージングをサポートします

主な役割

• 業界キャンペーンやカンファレンスの実施を支援する魅力的かつ革新的なマーケティング資料の作成

• サミットやシンポジウムなどのカンファレンスターゲットキャンペーンウェビナーラウンドテーブルの準備実施バーチャル対面両方

• 高品質なリードの特定と育成を目的とした効果的なリードジェネレーション戦略の開発実行エンゲージメントとコンバージョン率を向上させビジネス成長を支援

• データ駆動型の洞察と市場分析に基づきステークホルダーの意思決定を支援マーケティング施策の成果とビジネスへのインパクトを報告

• コンサルティング部門およびガートナー全体のステークホルダーとの一貫したコミュニケーション戦略の策定

• セールスリサーチサービスカンファレンスチャネルと連携しコンサルティングのデマンドジェネレーション活動を推進

• その他必要に応じたアドホックおよび戦略的プロジェクトへの取り組み

ポジションの醍醐味

• 革新的な戦略を活用した世界クラスのキャンペーンやカンファレンスの実行により収益性の高い成長と質の高いリードの創出を大幅に促進

• 主要ビジネスパートナーと部門横断的に連携しグローバルで一貫したアプローチを推進

• ガートナーコンサルティングのブランド認知度向上

• 主要ステークホルダーから戦略的パートナーとして認識される

こういったことにやりがいを感じ戦略的思考力成果志向のアプローチ革新的なマーケティングおよびデマンドジェネレーション戦略による成長推進への情熱を持つ候補者を求めています

応募要件

• 学士およびそれに準ずる学位

• マーケティングまたはセールスイネーブルメント経験2-3年

• 高いコミュニケーション能力口頭および書面

• Microsoft OfficeやCRMシステムなどコンピュータツールの操作能力

• データ分析レポーティングのスキルExcel必須PowerBI歓迎

• MQLや収益創出ベースの評価に抵抗がない

• ビジネスレベルの英語力レポートラインが海外にいるマネージャーになります

The Demand Generation team within the Sales Enablement function strategically focuses on empowering partners to build the top of the funnel through industry campaigns conferences and cross-business-unit collaboration. We help partners identify nurture and qualify new leads and support the acceleration and closing of deals. The ideal candidate will have a strategic mindset a results-oriented approach and a passion for driving growth through innovative marketing and demand-generation strategies.

What you will do:

• Produce compelling and innovative marketing material to support the delivery of industry campaigns and conferences.

• Support the preparation and execution of conferences (summits and symposiums) targeted campaigns webinars and roundtables in a virtual and physical environment.

• Develop and implement effective lead generation strategies to identify and cultivate high-quality leads driving increased engagement and conversion rates to support business growth.

• Inform stakeholder decisions based on data-driven insights and market analysis and report on marketing initiatives results and impact on the business.

• Develop a consistent communication strategy with all stakeholders within Consulting and within Gartner.

• Work with Sales Research Service and Conference channels on Consulting demand generation activities.

• Other ad-hoc and strategic project initiatives as the need arises

Impact of the role:

• Drive profitable growth by executing world-class campaigns and conferences leveraging innovative strategies to significantly increase the generation of qualified leads.

• Drive a globally consistent approach while working cross-functionally with key business partners.

• Raise Gartner Consulting brand awareness.

• Viewed as a strategic partner with our key stakeholders.

What you will need:

• Bachelors degree preferred.

• 2 -3 years of marketing sales enablement experience.

• Excellent verbal and written communication skills (Both Japanese and English).

• Strong competency with computer-based tools including Microsoft Office and CRM system(s).

• Strong competency with data analysis and reporting (Excel is a must PowerBI is a plus).

• Comfortable being measured on MQLs and revenues generated.

#LI-KK4

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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