Brand Manager DACH (mfd)

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who you Join our top-notch team ofapproximately 50000diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

To enhance our marketing team we are seeking a dedicated Brand Manager (m/f/d) to lead the strategic and operational management of our brand STANLEY and some smaller this pivotal role you will drive the development positioning and sustained growth of our brands by maintaining a comprehensive overview of all brand initiatives. You will be responsible for end-to-end brand development - from crafting impactful positioning and clear campaign messaging to managing budgets effectively. Leveraging market and customer insights you will create compelling brand storytelling execute high-performing sell-out campaigns and deliver successful go-to-market strategies. This role demands a balance of creativity and analytical acumen with a strong grasp of market trends consumer behavior and competitive dynamics.

What Youll Do:

• Brand Strategy Development: Crafting long-term brand strategies that align with business objectives including positioning messaging and value proposition.

• Market Research & Analysis: Conducting research to understand consumer preferences market trends and competitor activities using insights to inform branding decisions.

• Integrated Marketing Campaigns: Planning and executing multi-channel marketing campaigns to build brand awareness and loyalty. Creation and implementation of annual marketing plans including activation measurements Briefing planning implementation and reporting of sell-out promotions including building a strong picture at the POS in the market. Coordinate with creative media and agency partners.

• Brand Communication & PR: Oversee public relations social media and influencer partnerships also in collaboration with functional specialists. Ensure consistent brand representation in all communications.

• Monitoring & Reporting: Track brand health metrics and report performance to senior leadership. Adjust strategies based on data and feedback.

• Budget Management: Manage brand and marketing budgets. Track spending and ROI for brand initiatives. Own budget planning allocation and performance-based prioritization of marketing investments

• Cross-Functional Collaboration: Work with product development sales and customer service teams to ensure brand consistency. Train internal stakeholders on brand guidelines. Work closely with different internal and external teams to ensure an aligned and effective go-to-market execution

Qualifications:

• 35 years of (international) brand management experience.

• Strong sense of responsibility reliability and ownership; able to manage complex projects independently.

• Commercial mindset with creative out-of-the-box thinking.

• Structured detail-oriented and efficient even under pressure.

• Highly proactive and hands-on driving improvements and team objectives.

• Excellent stakeholder management and cross-functional collaboration skills.

• Confident communicator with strong presentation abilities at management level.

• Strategic thinker who simplifies complexity into actionable recommendations.

• Native German and fluent business English (verbal written presentation).

We offer:

• An exciting role in an innovative and international environment

• A wide range of development opportunities tailored to your individual needs

• An attractive remuneration package

• A permanent position

• 30 days of vacation

• Flexible working time models & mobile working

• Employer-provided retirement benefits

At Stanley Black & Decker we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds regardless of nationality gender religion disability age or sexual identity.

Contact:

Shape your future with us we look forward to receiving your application! Please send us your detailed application documents stating your salary expectations and your earliest possible starting date exclusively online via our career site.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.