Associate Director, Digital Marketing

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds top authorities in health and science to develop quality standards for medicines dietary supplements and food ingredients. USPs fundamental belief that Equity Excellence manifests in our core value of Passion for Quality through our more than 1300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe quality medicines and supplements worldwide.

At USP we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create the partnerships we build and the conversations we foster we affirm the value of Diversity Equity Inclusion and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our workan environment where every employee feels fully empowered and valued irrespective of but not limited to race ethnicity physical and mental abilities education religion gender identity and expression life experience sexual orientation country of origin regional differences work experience and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

The Associate Director Digital Marketing is a critical leadership role in USPs Digital Marketing Centre of Excellence. This is a highly visible supervisory managerial position to head the Digital Marketing hub at USPs India office. The profile will manage a team of more than ten members across content strategy and creation digital marketing execution campaign reporting marketing automation platforms and marketing operations for USPs global marketing campaigns. The profile will also manage USPs relationship with marketing agencies in India. The profile will work very closely with the leadership and members of USPs growth marketing team global communications team commercial operations team and other relevant teams at USPs headquarters in Rockville USA. The ideal candidate must have expertise in digital marketing and experience in managing large teams in a high-growth and high-expectations environment.

How will YOU create impact here at USP

In this role at USP you contribute to USPs public health mission of increasing equitable access to high-quality safe medicine and improving global health through public standards and related addition as part of our commitment to our employees Global People and Culture in partnership with the Equity Office regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The Associate Director Digital Marketing has the following responsibilities:

Digital Marketing and Marketing Operations:

1. Collaborate with growth marketing leadership and team members in Rockville to ensure global and regional digital marketing campaigns are successful and implemented on time and within budget.
2. Guide the te:am at the India Digital Marketing hub in managing global digital campaigns across paid earned & owned channels including e-mail display paid search & social media.
3. Ensure that campaign performance is analysed at a regular cadence and team shares insights and analysis with leadership.
4. Work closely with the marketing operations leadership and team members in Rockville to support end to end global marketing operations spanning regional marketing digital marketing execution sales preparedness and training and cross-functional collaboration.
5. Model USP core Values in all aspects of work performance & interaction with people.

Agency management:

1. Function as the leadership point contact with USP approved marketing agency(ies) in India eliminating bottlenecks and ensuring seamless engagement with the agency(ies).

Supervisory responsibilities:

1. Enhance the high performing and innovative culture within the team empowering the team to experiment with and use generative AI hyper-personalization of message predictive analytics etc.
2. Manage directly and indirectly a talented team of more than ten members who specialize in Marketo content development ecommerce and channel strategy and execution marketing data analysis and marketing operations.
3. Maintain high morale and inspire the team to deliver in an evolving environment. The India Digital Marketing hub is a new team expected to significantly drive USPs growth aspirations with functional managers at USP Rockville and other regions to guide the work of the team and help them develop and grow in their roles.

Who is USP Looking For

The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:

1. MBA or equivalent masters degree with in depth knowledge of brand marketing/product marketing/digital marketing.
2. Minimum of 10 years of experience with at least last 5 years of experience in digital marketing preferably in pharma or health care sector.
3. Minimum of 5 years of experience managing marketing teams.
4. Track record of leading cross-functional projects in a global organization.
5. Experience working with marketing agencies.
6. Excellent communication and organizational skills.

Additional Desired Preferences

1. Experience in or experience managing teams responsible for ecommerce marketing and ecommerce platform.
2. Experience in marketing operations.
3. Additional qualifications in Digital Communication / corporate communications.
4. Certification in Project Management.
5. AI and digital savvy with an aptitude for learning software technology quickly.

Supervisory Responsibilities

Yes. Direct: 4. Indirect: 3 and 2 contractors

Direct reports:

1. Manager Campaign Developer
2. Lead Content Strategy Specialist
3. Manager Digital Marketing Data Analytics
4. Program Specialist

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings you can have peace of mind that your personal and financial well-being is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specificwritten agreement with USP.

Required Experience:

Director