Brand Marketing and Communication Lead

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Overview

We are looking for a self-driven Brand Marketing professional with a proven track record of building and growing digital-first / D2C brands. The ideal candidate is a strong individual contributor who has either built a brand contributed significantly to brand growth or developed a strong personal/ influencer presence within the digital content ecosystem. This role requires hands-on execution capability along with a deep understanding of branding fundamentals.

Key Responsibilities

- Contribute to building and strengthening brand positioning across digital platforms.

- Plan and execute end-to-end digital campaigns from concept to rollout.

- Drive tactical brand growth initiatives across social content influencer and performance channels.

- Develop creative briefs and support campaign production and execution.

- Leverage networks of content creators influencers and freelancers to amplify brand reach.

- Identify and collaborate with relevant creators within the influencer ecosystem.

- Partner with content creative and revenue teams to ensure consistent brand communication.

- Track campaign performance and optimize initiatives for engagement and growth.

Requirements

Must Have

- Experience in brand marketing in a consumer facing organisation (FMCG D2C content platforms influencer marketing)

- Deep understanding of brand fundamentals and experience in brand growth of a consumer product or service organisation.

- Deep understanding of the digital content and creator ecosystem.

Role Overview We are looking for a self-driven Brand Marketing professional with a proven track record of building and growing digital-first / D2C brands. The ideal candidate is a strong individual contributor who has either built a brand contributed significantly to brand growth or develop...