Social Media Manager

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

1. Social Strategy & Content

Build and execute Nykd s social media strategy across Instagram YouTube and emerging platforms.
Develop monthly content calendars aligned to launches campaigns and key sale moments.
Lead ideation for reels static content IPs memes and community-driven formats.
Ensure brand voice is sharp relatable and culturally relevant.
Drive engagement growth (not just reach) through relatable humour trends and conversation-led content.

2. Influencer Marketing

Build and scale a strong influencer ecosystem (macro micro and creators).
Lead influencer campaigns end-to-end: identification negotiation briefing execution tracking.
Create long-term creator partnerships and recurring brand IPs.
Drive measurable ROI across awareness engagement and conversions.

3. Performance & Analytics

Track KPIs: reach engagement rate saves shares follower growth and conversions.
Translate insights into actionable content improvements.
Work closely with performance marketing to amplify high-performing content.
Benchmark against key lingerie and fashion brands in the market.

4. Community & Brand Building

Own community management and social listening.
Build a culturally relevant conversation-led brand presence.
Respond to trends quickly while maintaining brand consistency.

Job Description: 1. Social Strategy & Content Build and execute Nykd s social media strategy across Instagram YouTube and emerging platforms. Develop monthly content calendars aligned to launches campaigns and key sale moments. Lead ideation for reels static content IPs memes and commu...