Marketing Strategy Lead
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
About Commercial Banking
Commercial Banking serves clients ranging from emerging startups and midsize businesses to large corporations government entities not-for-profit organizations and commercial real estate investors. We provide specialized industry expertise and tailored financial solutionsincluding credit and financing treasury and payment services international banking and moreto help clients succeed at every stage of growth.
About the Position
The Marketing Strategy Manager drives adoption growth and retention of priority product solutions within a defined customer segment bridging Product Marketing Sales Readiness and Customer Insights to deliver segment-specific value and achieve business outcomes. This role collaborates across Commercial Banking marketing strategy Payments product marketing and other partners to deliver integrated programs campaigns and content tailored to the needs of our diverse client and prospect audience.
Responsibilities:
- Develop and implement marketing strategies aligned with business goals and market opportunities including new product launches value propositions and go-to-market plans.
- Identify priority product solutions and fit for the segment.
- Collaborate across teams to harmonize priorities and drive joint marketing and campaign integration.
- Define how solutions are positioned for distinct client segments within Commercial Banking:
- Map segment-specific buyer journeys with category entry points.
- Develop segment-specific positioning and messaging frameworks.
- Align solution value propositions to segment needs.
- Own strategy for go-to-market (GTM) launches and adoption within the segment.
- Create user journey and manage content development for each stage.
- Ensure consistent execution and communications across Sales Product Marketing and Readiness.
- Lead cross-functional GTM plans including campaign kick-off and debrief meetings to align necessary resources establish project plans and deliver after-action reporting.
- Build segment-specific materials to drive demand and adoption of priority solutions.
- Co-lead annual strategic planning with segment Marketing Strategy leads and manage the planning and execution of multi-channel campaigns to drive segment growth and solution adoption.
- Deliver measurable outcomes against business and marketing goals.
Qualifications:
- 8 years of experience in product marketing marketing strategy or related roles.
- Experience in financial services preferred but not required.
- Proven success developing and executing product marketing strategies for complex multi-channel products.
- Effective project management and organizational skills.
- Strong analytical skills with expertise in market research data analysis and performance measurement.
- Excellent written and verbal communication skills with experience presenting to executive leadership.
- Demonstrated ability to influence and collaborate across functions and levels within matrixed global organizations.
- Proficiency with Microsoft Office platform especially collaboration tools (e.g. Teams Outlook) and presentation design and development (e.g. PowerPoint) preferred.
- Experience with marketing and reporting tools such as Salesforce and Workfront is a plus but not required.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
