Marketing Manager, Integrated Campaigns & Events, tvScientific

Job Location:

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying optimization measurement and attribution in one efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising digital media and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

tvScientific is looking for a Marketing Manager to help position tvScientific as a leader in CTV this role youll lead the planning and execution of high-priority corporate marketing initiatives including Tier 1 campaigns and key industry events ensuring they run smoothly stay on track and deliver maximum impact. This is a hands-on role for a strategic highly organized marketer who thrives in fast-moving environments brings clarity and structure to complex cross-functional projects and has a proven track record of successfully managing integrated marketing campaigns and event logistics.

What youll do:

Campaign Strategy & Planning: Own the planning process for our Tier 1 integrated marketing campaigns. Partner with marketing leadership to define campaign goals audiences key messages success metrics and integrated launch plans.
Campaign Project Management: Build and manage campaign timelines deliverables dependencies and stakeholder ownership. Lead kickoffs and weekly status check-ins and ensure campaigns ship on time and with high quality.
Event Planning: Own planning and logistics for key industry events and hosted activations including conferences partner events ancillary events etc. Manage vendor relationships run of show internal communications and on-site readiness.
Campaign & Event Operations: Create repeatable systems templates and processes to improve how we run campaigns and events. Maintain campaign calendars checklists and launch playbooks that bring clarity and consistency to execution.
Cross-Functional Coordination: Act as the quarterback for campaign execution across teams (content design product marketing growth marketing sales leadership etc.). Ensure stakeholders have clear expectations deadlines and accountability.
Performance Tracking & Reporting: Partner with growth marketing and marketing leadership to ensure campaign and event results are tracked and reported. Support post-mortems and continuous improvement by documenting learnings and recommending improvements.
How Well Define Success
- Creating high-quality campaigns that are launched on time with clear ownership.
- Planning events that run smoothly and professionally and contribute to increased brand awareness and opportunity generation.
- Building a stronger operational rhythm for both events and campaigns including defined timelines templates and planning cadences.
- Increasing leadership visibility into upcoming campaign launches and event priorities.

What were looking for:

5 years of experience in events and/or integrated marketing ideally in B2B tech or ad tech.
Bachelors degree in a relevant field such as Marketing a related field or equivalent experience.
Strong examples of running cross-functional projects with many stakeholders and deadlines.
Experience planning and executing long-running marketing campaigns.
Experience managing event logistics and operations.
Exceptional communication and stakeholder management skills.
Highly organized detailed-oriented and reliable under deadlines.
Comfortable in a fast-paced startup environment with the ability to adapt to changing priorities.
Nice-to-haves:
- Experience in ad tech marketing tech or performance marketing
- Familiarity with TV advertising CTV/OTT or the media landscape
- Previous experience in a startup environment
- Experience using Asana

In-Office Requirement Statement:

We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
This role will need to be in the office for in-person collaboration a few times per year and therefore can be situated anywhere in the country.
Expect regular travel for this particular role.

Relocation Statement:

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

#LI-REMOTE

#LI-JH4

Required Experience:

Manager

About tvScientifictvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying optimization measurement and...

About tvScientific

What youll do:

Campaign Strategy & Planning: Own the planning process for our Tier 1 integrated marketing campaigns. Partner with marketing leadership to define campaign goals audiences key messages success metrics and integrated launch plans.
Campaign Project Management: Build and manage campaign timelines deliverables dependencies and stakeholder ownership. Lead kickoffs and weekly status check-ins and ensure campaigns ship on time and with high quality.
Event Planning: Own planning and logistics for key industry events and hosted activations including conferences partner events ancillary events etc. Manage vendor relationships run of show internal communications and on-site readiness.
Campaign & Event Operations: Create repeatable systems templates and processes to improve how we run campaigns and events. Maintain campaign calendars checklists and launch playbooks that bring clarity and consistency to execution.
Cross-Functional Coordination: Act as the quarterback for campaign execution across teams (content design product marketing growth marketing sales leadership etc.). Ensure stakeholders have clear expectations deadlines and accountability.
Performance Tracking & Reporting: Partner with growth marketing and marketing leadership to ensure campaign and event results are tracked and reported. Support post-mortems and continuous improvement by documenting learnings and recommending improvements.
How Well Define Success
- Creating high-quality campaigns that are launched on time with clear ownership.
- Planning events that run smoothly and professionally and contribute to increased brand awareness and opportunity generation.
- Building a stronger operational rhythm for both events and campaigns including defined timelines templates and planning cadences.
- Increasing leadership visibility into upcoming campaign launches and event priorities.

What were looking for:

5 years of experience in events and/or integrated marketing ideally in B2B tech or ad tech.
Bachelors degree in a relevant field such as Marketing a related field or equivalent experience.
Strong examples of running cross-functional projects with many stakeholders and deadlines.
Experience planning and executing long-running marketing campaigns.
Experience managing event logistics and operations.
Exceptional communication and stakeholder management skills.
Highly organized detailed-oriented and reliable under deadlines.
Comfortable in a fast-paced startup environment with the ability to adapt to changing priorities.
Nice-to-haves:
- Experience in ad tech marketing tech or performance marketing
- Familiarity with TV advertising CTV/OTT or the media landscape
- Previous experience in a startup environment
- Experience using Asana

In-Office Requirement Statement:

We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
This role will need to be in the office for in-person collaboration a few times per year and therefore can be situated anywhere in the country.
Expect regular travel for this particular role.

Relocation Statement: