Messaging Strategy Leader, Marketing Senior Director US Employer
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Job Location:
Bloomfield, CT - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Messaging Strategy Leader Marketing Senior Director - US Employer
Were looking for a strategic collaborative leader who knows how to turn complex ideas into clear compelling stories that move audiences to action. As Messaging Strategy Leader you will build and guide a highperforming messaging engine that brings Cignas purpose value and momentum to life. This role sits at the intersection of strategy storytelling and executionpartnering across Marketing Product Sales Digital Clinical and Customer teams to align around a shared narrative and deliver meaningful impact. If youre energized by shaping vision building systems and leading through influence this role offers the chance to define how our story is told.
Responsibilities
Define and lead a unified audiencecentric messaging strategy aligned to brand segment marketing and revenue goals.
Develop differentiated messaging frameworks value propositions and narrative architectures that clearly communicate Cignas unique role in healthcare.
Translate complex capabilities research and competitive insights into accessible stories proof points and messaging guidance.
Build crossfunctional alignment by ensuring consistent narrative threads across paid owned and earned channels while allowing flexibility for varied audiences.
Establish integrated planning processes master calendars and prioritization models to reduce redundancy and focus effort on highimpact initiatives.
Serve as the center of gravity for the endtoend messaging lifecyclefrom planning and creation through activation and measurement.
Partner to evolve content production models workflows SLAs and governance to improve quality efficiency and scale.
Lead a crossfunctional Messaging Council to align priorities champion best practices and drive change adoption.
Build measurement capabilities to assess messaging effectiveness utilization and business impact across the customer lifecycle.
Develop and lead a highperforming messaging team investing in skills tools and partnerships while fostering a culture of quality and continuous improvement.
Ideal candidate will offer
Minimum 10 years of B2B marketing experience with a strong focus on messaging strategy content operations or gotomarket execution.
Bachelors degree in marketing communications business or a related field.
Demonstrated success building messaging frameworks value propositions and scalable messaging models.
Strong understanding of B2B buyer behavior audience segmentation and modern GTM approaches.
Proven ability to lead crossfunctional initiatives and influence senior stakeholders without direct authority.
Experience establishing messaging governance workflows taxonomies and performance measurement frameworks.
Exceptional communication facilitation and executivelevel storytelling skills.
Comfort navigating ambiguity driving alignment and leading change.
Experience building or transforming a centralized messaging or content organization.
Familiarity with content management platforms workflow tools and analytics solutions.
Experience in healthcare regulated industries or complex enterprise environments.
Ability to work from a Cigna Group office 3 days a week as directed by the business if applicable to your location. Remote candidates may also be considered for this position depending on qualifications.
If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Cigna Healthcare
Cigna Healthcare a division of The Cigna Group is an advocate for better health through every stage of life. We guide our customers through the health care system empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.
Required Experience:
Exec
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
