Manager, Social Media Contract 18 Months

Contract up to 18 months

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express as well as the PRESTO fare payment system. We are also building new and improved rapid transit including GO Expansion Light Rail Transit routes and major expansions to Torontos subway system to get people where they need to go better faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx equity diversity and inclusion are essential to living our values of serving with passion thinking forward and playing as a team.

Our Communications and Community Engagement team is looking for an experienced Social Media Manager to join the Metrolinx content team. Reporting to the Senior Manager Content the successful candidate will play a critical role in shaping and executing social media content strategies aimed at telling the Metrolinx story and chronicling the regions once-in-a-generation transit expansion. You will lead a team that builds social content calendars manages complex social communities ideates creative concepts and executes social media content deliverables. This role is focused on the Metrolinx brand its regional channels and is dedicated to delivering value to our communities whether thats by helping them navigate construction use transit to find a hidden gem or demonstrate how were connecting communities by building more transit across the Greater Golden Horseshoe.

What will I be doing

• Develop and execute comprehensive social media strategies to foster engagement and drive growth across various platforms.
• Manage earned paid and owned social programs.
• Serve as a strategic advisor to our partner teams providing insights and recommendations to support key initiatives and objectives.
• Ensure our teams are operating with excellence; and use your experience in running processes that result in systematic and elevated content including social media publishing and content production calendars.
• Performance Analysis: Monitor and analyze content performance across platforms using advanced tools like Sprout Social Facebook Insights and YouTube Studio.
• Regularly generate detailed reports on social media metrics highlighting engagement rates reach conversions and other critical performance indicators to help inform the planning and production of future content.
• Lead the teams community management function and oversee triaging messages and approving responses.
• Provide social listening and sentiment reports as part of the issues management function occasional after hours support.
• Foster a culture of high-performance creativity and innovation.
• Serve as a thought leader in the social media space staying abreast of market trends technological advancements and innovations impacting our business; helping to innovate and pilot solutions that will keep us competitive.
• Maintain build and lead a high-performing social team including overseeing training mentoring and performance management.
• Manages day-to-day activities associated with the execution of the social content strategy (e.g. project and campaign management creative direction cross-divisional implementation) by identifying opportunities and liaising with cross-functional teams to ensure an effective content mix (i.e. by brand channel and media type).
• Drive social content engagement via leading development of social content.
• Develops understands and aligns social and branded content application of brand architecture including brand promise value proposition tone of voice and visual identity guidelines.
• Uses evidence-based analysis to drive the planning development production and execution of social and branded content marketing plans and activities.
• Participates in regular corporate and departmental operational business planning and partner or other department- meetings and contributes to the development of business goals by representing social at corporate meetings and proposing resolutions to communications challenges.

What Skills and Qualifications Do I Need

• Completion of a degree in communications marketing commerce management or a related discipline or a combination of education training and experience deemed equivalent.
• Demonstrated progressive experience in senior progressive social media roleswith project management or equivalent.
• Expert knowledge of social content planning and execution
• Project and time management skills to coordinate projects under pressure to meet schedule and budget commitments.
• Public transit knowledge is an asset
• Independent thinking and the ability to work autonomously to undertake proactive communications activities in support of major projects.
• Analytical ability oral/written communication competencies copy writing and editing skills and create presentations speaking notes submissions and correspondence.
• Strong problem-solving orientation using initiative to foresee issues and providing recommendations based on appropriate research analysis judgment and consultation.
• Excellent communication and presentation skills ability to present effectively to senior management.

Dont Meet Every Requirement

If youre excited about working with Metrolinx but your past experience doesnt quite align with every qualification of this posting we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

We invite all interested individuals to apply and encourage applications from members of equity-deserving communities including those who identify as Indigenous Black racialized women people with disabilities and people with diverse gender identities expressions and sexual orientations.

Accommodation:

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process please let our Recruitment team know by contacting us at: or email.

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence we recommend that you check your email regularly. If no response is received we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.

Should it be determined that any background information provided be misleading inaccurate or incorrect Metrolinx reserves the right to discontinue with the consideration of your application.

We thank all applicants for their interest however only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.

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