Business Category Leader Shaving Personal Health

Job Title

Job Description

Role Purpose

The Shaving business is a foundational pillar of Philips deeply rooted in the companys history legacy and tradition of innovation. Since launching its first electric shaver in 1939 Philips has continuously shaped modern shaving through trusted craftsmanship and iconic rotary shaving technology delivering breakthrough innovations that enhance comfort performance and the overall user experience.

The Category Business Leader (BCL) Shaving is fully accountable for the end-to-end value creation and commercial success of the Shaving category within Grooming & Beauty. This role owns category strategy P&L performance innovation excellence portfolio and pricing strategy and the total consumer and shopper experience across regions and channels.

A defining dimension of the role is leadership of China Innovation leveraging China as a core engine for global innovation scaling locally developed platforms and propositions worldwide to drive material category growth and competitiveness.

Scope & Accountability

The BCL Shaving holds full accountability for category performance from Sales to iGM including:

• Category P&L ownership
• A&P effectiveness and efficiency
• Innovation and design investment allocation
• Strategic pricing and line-chart architecture
• Integrated marketing toolkits and activation frameworks
• Shaving brand strategy and total category consumer experience

The role ensures embedded consumer and shopper insights translate into commercially impactful decisions across regions and channels.

Key Responsibilities

1. Category Transformation

• Redefine and elevate the Shaving roadmap to position the category as the spearhead of the portfolio.
• Lead footprint and capability transformation into the new AI era while delivering on core consumer promises.
• Drive breakthrough impact and structural value creation beyond standard KPI delivery.

2. Category Strategy & Value Creation

• Define where-to-play and how-to-win choices aligned with Grooming & Beauty priorities.
• Drive value creation through consumer-led innovation portfolio design pricing architecture and activation strategy.
• Ensure strategic clarity and execution excellence across markets.

3. P&L Ownership & Performance Management

• Own full category P&L including AOP and SPOR delivery.
• Lead performance management cadence with clear KPI dashboards and governance.
• Optimize gross margin mix and cost efficiency across the portfolio.

4. Innovation Leadership

• Define and execute the global innovation strategy and multi-year roadmap.

• Establish PIC Shenzhen as a mandatory pillar of the innovation ecosystem.
• Scale China-developed propositions and platforms globally.
• Ensure strong NPI performance management and disciplined portfolio renewal.

5. Portfolio Brand & Activation

• Own portfolio strategy including:
  • Zero-Based Approach (ZBA)
  • SKU efficiency and complexity reduction
  • Category positioning and propositions
  • Integrated communication toolkits
  • Go-to-market (GTM) guidelines
• Drive excellence in launch execution and global consistency with local relevance.

6. Consumer & Shopper Insights

• Lead consumer and shopper insight frameworks including segmentation and Jobs-to-Be-Done.
• Embed insight-led decision-making across innovation pricing and activation.
• Strengthen data-driven capability and analytics maturity.

7. Cross-Functional Leadership

• Act as integrator across Business Regions and Functions.
• Lead governance performance reviews and capability building.
• Influence senior stakeholders and align global and regional priorities in a complex matrix environment.

Core Capabilities

• Strong strategic judgment and enterprise mindset
• Deep commercial acumen and financial ownership
• Innovation leadership with AI-forward orientation
• Ability to influence without authority in a global matrix
• Learning agility and resilience in transformation contexts
• High energy ownership mentality and execution focus

Required Education & Experience

• Masters degree in Business Marketing Innovation Engineering or related field.
• 15 years of international leadership experience in consumer products.
• Proven track record of launching NPIs in mature markets and scaling in growth markets.
• Demonstrated P&L category management experience (> 500M).
• Mandatory hands-on experience leading China-based innovation platforms and strong China market exposure.
• Experience in the shaving business within a large matrixed organization.
• Experience leading large teams with direct reports and building high-performing organizations.
• Ability to travel 30% of the time.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

This position is an office based role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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