Paid & Organic Search Manager APJ

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About the Team

About the Role

Our Workday Channel Activation team is looking for a Paid & Organic Search Manager to help drive integrated Search efforts in the APJ region. We are seeking a Search Marketing professional who is both strategic and tactical makes metrics-based decisions and is passionate about performance marketing across SEM SEO and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).

This position reports to the Global Search Lead.

Responsibilities

Integrated Search & Collaboration (SEM & SEO)

• Develop and execute integrated paid and organic search strategies aligned with Workdays business objectives in APJ.

• Collaborate effectively with various marketing teams stakeholders and agency partners to build and execute custom programs to achieve APJ targets.

• Regularly develop campaign performance reports and presentations with clear data storytelling highlighting key results insights and next steps to non-media centric business leaders.

• Stay up to date on industry trends algorithm changes and new technologies applying the latest best practices in both paid and organic search marketing.

Paid Search Management (SEM)

• Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.

• Oversee budget & bid management audience segmentation and optimization of campaign structures across major platforms (Google Naver Yahoo Japan).

• Collaborate with our agency partner on setting up monitoring and optimizing ad campaigns keywords and ad copy for performance adopting industry best practices.

• Drive the evolution of advanced paid search practices like Performance Max microconversion bidding and dynamic search ads.

• Launch new and scale existing paid search programs to support new business priorities and messaging.

Organic Search Management (SEO)

• Oversee market-specific keyword research and competitor analysis for organic search opportunities.

• Optimize localized content to address regional intent and improve organic visibility in search engines like Google Naver and Yahoo Japan.

• Assist in conducting technical SEO audits to identify and help resolve website issues that hinder search performance.

• Support English-speaking markets in APJ as well as in-language Japanese Korean Thai and Mandarin.

• Pioneer optimization strategies for the evolving search landscape including Answer Engine Optimization (AEO) conversational search and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews LLMs and regional chatbots.

To succeed in this role you should be someone others might describe as:

• A critical and data oriented thinker curious and a problem-solver who takes initiative

• Results oriented creative resourceful detail oriented and highly organized

• Fun ethical and a passionate team player who has a sense of humor

• Possessing excellent verbal written and presentation skills

• Possessing content writing and editing skills

About You

Basic Qualifications:

• 5 years of experience in both SEO and SEM with a proven track record of success in developing and executing integrated search campaigns.

• Deep understanding of search engine algorithms ranking factors best practices and the structure of paid advertising platforms.

• Proficiency in analyzing web analytics in tools such as Adobe Analytics Google Analytics Google Search Console and relevant ad platform dashboards.

• Strong MS Excel skills (vlookups pivot tables data analysis).

• Comfortable speaking about and understanding the impact of core metrics such as CTR CPC CPL MQL and ROI.

• Strong data storytelling skills to translate complex search metrics into actionable business insights.

Other Qualifications:

• Self-starter with strong attention to detail and organizational skills.

• Proven ability to manage multiple projects and priorities in a fast-paced deadline-driven environment.

• Experience using Google Ads Editor Microsoft Advertising Editor and familiarity with Naver and Yahoo Japan ad platforms.

• Experience with enterprise SEO research & management tools (e.g. Conductor BrightEdge SEMrush Ahrefs).

• Experience working in the B2B SaaS vertical (preferred).

• Experience managing agency or vendor relationships (preferred).

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

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