Head of Category RoF (fmd)

Your Mission: Redefine Luxury

As Head of Category RoF (f/m/d)  you act as the business owner of your category with full responsibility for strategy performance and operational success. 

What you will do:

  Strategy & P&L Ownership

• Develop and execute a 1224 month plan with clear KPIs (inventory demand ARPA MRR etc.)
• Own the P&L: revenue margin and ROI of commercial and marketing investments
• Define pricing strategies and value-based packages together with GTM & Sales

Supply Growth & Customer Success

• Expand exclusive listings in key markets
• Collaborate closely with sales and field teams to attract high-value agencies
• Ensure the highest listing quality (imagery translations content)

Demand Generation & Brand Positioning

• Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
• Build and position the category as the benchmark destination for real estate properties
• Develop national and international traffic strategies

Product & Customer Experience

• Work with product and tech teams to optimize the user journey
• Develop and pilot new features (e.g. AI staging high-res media call tracking)
• Bring customer feedback into continuous product development

Cross-Functional Leadership

• Lead regular category reviews focused on KPIs & OKRs
• Coordinate resources from Sales Marketing Product Finance and Analytics
• Own budget and strategic planning for the category

Success Will Be Measured By

• Market share in the luxury segment (listings & agencies)
• Revenue growth (ARPA MRR)
• Web traffic & share of international visitors
• Leads generated per listing
• Listing quality score & NPS (agents & seekers)

Qualifications :

Your Profile

Experience & Qualifications

• Minimum 7 years of experience in category management strategy or P&L management ideally in real estate or a marketplace environment
• Proven experience in cross-functional work and stakeholder management
• Experience in strategy consulting is a plus but not essential
• Fluency in French and English; international experience preferred

Skills & Mindset

• Entrepreneurial spirit with a 360 view of the business and product
• Strong analytical skills data-driven and solutions-oriented approach
• Hands-on mindset strong sense of responsibility and execution
• Empathy for client needs (agencies & buyers)
• Excellent communication skills (including with senior management)
• Risk tolerance and a passion for innovation

Additional Information :

What we offer: Company restaurant digital meal vouchers with Restoflash; Gym showers free access to organic fruit organic dried fruit and hot drinks; Training (Onboarding program LinkedIn Learning online language courses); 16 days of paid time off vacation (special leave volunteer leave seniority leave etc.); Quality of life at work (Remote work Kyan Health childcare places); etc... About Aviv: At Aviv we respect equal opportunities. We strongly encourage people with visible and invisible disabilities from all educational backgrounds from minority groups members of the LGBTQIA community parents and caregivers to apply. If you require reasonable adjustments at any point during the application or interview process or if you wish to discuss your part-time or flexible working needs please let us your application feel free to use the pronouns you prefer. Our ambition is to be the leading PropTech employer in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents SeLoger Immoweb Immowelt...)

Remote Work :

Yes

Employment Type :

Full-time