E-commerce and Digital Optimisation Specialist FTC

De Beers Group is looking for an E-commerce and Digital Optimization Specialist who can manage the execution of our A/B testing program for digital & e-commerce and support Brands and Diamond Desirability function with web and social tagging implementation. This role is dedicated to working on high impact A/B and MVT testing and optimisation with the primary focus to provide coherent decision support project & ROI validation and valuable insight into what drives improvements for our business goals/KPIs. This candidate will also serve as the go-to expert on all matters related to website testing optimization and analytics tools ensuring quality assurance tagging implementations and data accuracy to drive reliable analytics results enabling a data-driven decision making culture within and across teams.

The ideal candidate is passionate about brands technology and able to pull together cross-functional inputs into clear visual representations experienced in tag management systems and testing environments. Proven ability working across a global multi-brand multi-channel and multi-market organisation. They have an inquisitive nature a proven problem-solver have strong attention to detail and have a proactive mindset. They should have experience leading testing and tagging programs with proven capability in stakeholder management in both technical and business space.

TYPICAL TASKS

• Serve as a subject matter expert on testingoptimisation and analytics for e-commerce website and mobile platforms build a brand and business best practise framework for testing systems and learning agenda
• Design plan execute insightful tests (test length KPIs AB test vs. MVT etc.) including hypothesis generation sprint planning and implementation that adhere to testing best practices using website experimentation tools such asVWO Content Square etc.
• Hypothesis Validations Generate test hypotheses and clearly validate opportunities/recommend actions that can have positive improvements in site experience and financials.
• Provide feedback to stakeholders to influence test ideas that will yield the most impactful customer experience and profit improvements. Channels include: demand generation enrolment path products email social and client services.
• Calculate Traffic Allocation Understand traffic baselines for each area of business being tested identify traffic required to achieve statistical significance; effectively use traffic for various concurrent tests.
• Define lead the validation and refinement of Test KPIs Identify KPIs (i.e. conversion engagement retention acquisition) needed for test analysis and understand test setup and data collection needs data collection methodologies and analytics roadmaps to enable data-driven decision making
• Test Analysis Drive proper A/B or MVT analysis with statistical rigor and perform cohort studies to answer why on test result drivers. Ideate more complex tests from an analytical and insightful reporting perspective. Apply statistical and programming tools (e.g. Python R) for data analysis forecasting and e-commerce performance evaluation
• Deliver Insights Objectively deliver testing insights and help create a culture of data-driven decision making.
• Tell a Concise Story Work in collaboration with Visualisation Specialist to develop and deliver visualized insights and test summaries that strongly communicate the business story behind the data and test outcomes.
• Prioritise and maintain testing calendar to make best use of available traffic and testing resources and avoid any conflicts between tests.
•  Develop and maintain advanced analytics setups using website tagging tools (e.g. Google Tag Manager) and analytics platforms (e.g. Google Analytics 4 Looker PowerBI) and ensuring data accuracy and actionable reporting
• Provide analysis of each experiment to understand the impact on key KPIs that can be fed in to marketing/merchandising campaigns or product roadmaps. Analyze and interpret test results using statistical methodologies delivering insights to stakeholders that drive business strategies and inform future initiatives.
• Manage website migration projects ensuring seamless analytics integration dataLayer implementation UAT testing and compliance with technical standards. Validate accuracy of data and conduct QA of site tagging needed for tests.
• Work with the wider analytics and digital teams to foster a culture of data-driven decision making across e-commerce and digital platforms with business impact
• Collaborate with cross-functional teams including product managers developers marketers and the CMS team to strategize execute and test initiatives aligned with business objectives
• Implement and manage third-party tracking systems to ensure compliance with data privacy regulations such as GDPR and CCPA. Use consent management tools for monitoring compliance
• Optimize e-commerce platforms and Shopify store to improve data tracking accuracy and support third-party integrations
• Spearhead digital marketing and social media campaign tracking including Google Ads and Meta Business Manager setups. Monitor campaign performance and provide optimization insights
• Lead data integration projects such as consolidating purchase behavior data with analytics platforms customer databases and payment systems
• Troubleshoot and resolve issues related to analytics tools custom scripts and technical integrations maintaining smooth operational workflows
• Lead CRM analytics projects including reporting KPI tracking and integration testing with customer relationship management platforms

Qualifications :

Qualifications and Experience

• A Bachelors degree MSc in Statistics Mathematics or other quantitative scientific discipline or equivalent experience.

Knowledge & Technical Skills

• Advanced knowledge of website tagging and analytics tools including Google Tag Manager implementation a must
• Google Optimise Implementation.
• Experience working with GoogleStack CSS HTML Meta Pixels Custom JS SQL Advanced Consent Mode on GA4 DataLayer
• Familiarity with data privacy regulations and tools (e.g. GDPR CCPA OneTrust)
• Results-driven professional with exceptional detail and knowledge around metrics specifically A / B multi-variant testing statistical and ROI analysis
• Experience in programming languages such as Python or R for data analysis
• Experience with campaign tracking and e-commerce platforms
• Strong business analyst skills; conducting feasibility analysis requirements gathering solution implementation
• Ad Serving platforms (Double Click Ad Tech Atlas) knowledge a plus
• Hypothesis formation and data identification
• Experience with data visualisation and storytelling
• Excellent written and verbal communication skills including the ability to convey complex ideas clearly and to communicate with both technical and nontechnical audiences.
• Ability to analyse and synthesize large volumes of complex data into actionable insights.
• Excellent analytical skills. 
• Attention to detail.
• Proven experience as a data analyst.
• Willingness to be flexible and agile.

Additional Information :

• A great working environment
• Fantastic pension scheme
• 27 days of holiday bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes 
• Staff discount
• Free breakfast & lunch at onsite restaurant
• Free onsite gym
• Flexible benefits package 

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for natures most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds and our business to make life brilliant for our people our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe sustainable future for De Beers Groups people shareholders communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety health and well-being of our colleagues at work and at home and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people who are at the heart of our business. Our high performing teams take accountability for their own and others actions work collaboratively and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only. 

Building Forever

Sustainability is at the heart of our decision-making it is how we do business.   Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate build a long-term legacy in our host communities and earn consumers trust in our diamonds that they can wear with pride. 

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

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Remote Work :

No

Employment Type :

Full-time