SEO Outreacher, Thailand (12 Month Contract)

Join the team redefining how the world experiences design.

Kamusta hey gday mabuhay kia ora 你好 hallo สวสด!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Alongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role were focusing on Thailand so we can best support our teams and keep collaboration flowing. 

This role is a 12-month engagement working full-time hours per week.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

Canvas SEO is world-class and were looking for a passionate SEO Outreacher to join the International SEO team to help scale our next phase of growth in Thailand! 

Youll build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities. Youll report to both your Thailand SEO Country Lead and the Global Outreach Lead executing local strategy while contributing to global coordination.

Youre not just executing a list handed to you. Youre expected to be proactive spotting opportunities proposing optimizations contributing to strategy discussions and solving problems resourcefully. Youll operate with significant autonomy while staying aligned to your SEO Country Leads priorities.

Success means delivering measurable authority growth that improves Canvas rankings and search visibility helping more local users discover Canva and contributing to the countrys market penetration goal.

At the moment this role is focused on:

Link Building Execution

Campaign planning and execution:

• Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets

• Research and build prospect lists using Canvas proven frameworks: guest posting resource page insertions broken link building...

• Analyze competitor backlink profiles to uncover replicable opportunities

• Prioritize prospects based on relevance authority and likelihood of success

Outreach and relationship building:

• Write personalized culturally fluent outreach emails that resonate with Thailand publishers and editors

• Manage end-to-end outreach workflows: initial contact follow-ups negotiation placement relationship maintenance

• Build authentic long-term relationships with website owners journalists and content creators

• Maintain detailed records of all outreach activity responses and outcomes in shared tracking systems

Quality assurance and reporting:

• Ensure all backlinks meet Canvas strict white-hat quality standards (relevant editorial on-topic placements)

• Monitor link placements for compliance indexation and longevity

• Report monthly on progress toward goals flagging risks or blockers proactively

• Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead

Brand Mentions

Platform Engagement:

• Identify key platforms where our brand can gain beneficial recognition

• Create outreach initiatives that align with each platforms culture and standards

• Assess and record which mentions enhance visibility

Content Strategy:

• Explore how content is prioritized across various sources

• Work with relevant teams to find suitable content opportunities

• Monitor performance and share insights to refine our overall approach

Strategic SEO Support & Cross-Functional Integration

Supporting your Country SEO Lead:

• Support the Country SEO Lead with content optimization technical SEO tasks or strategic projects as needed

• Contribute insights from outreach campaigns (whats working competitor intel publisher feedback) to inform country SEO strategy

Country team integration:

• Stay connected to Thailands community marketing partnerships and product teamsspotting backlink and brand mention opportunities from their initiatives (events campaigns launches partnerships)

• Proactively propose how outreach can amplify other teams work (e.g. turning community events into press coverage partnerships into co-marketing with backlinks)

AI-Powered Efficiency

Enhance productivity with AI:

• Utilize AI tools for tasks like research drafting communications and analyzing responses

• Develop workflows to automate routine activities such as data processing and report generation

• Explore new AI solutions and share successful practices with the team

Process improvement:

• Spot inefficiencies in workflows and suggest AI-driven improvements

• Record automation strategies and add them to the shared resources

Experimentation & Global Team Contribution

Run and document experiments:

• Design and execute A/B tests on outreach tactics: messaging angles email formats follow-up timing personalization techniques

• Test new link building tactics or platforms and document results

• Share experiment findings with the global team via written reports presentations or team workshops

Knowledge sharing:

• Contribute to monthly global outreach team syncs with insights learnings and questions

• Update the global outreach playbook with Thailand-specific tactics templates or best practices

What were looking for

Thailand Market Expertise

• Native Thai speaker with business-level English (to collaborate globally and access English-language resources)

• Deep understanding of Thailand digital publishing landscape content creator ecosystem and outreach norms

• Ability to identify locally relevant opportunities that non-locals would miss

Relationship Building & Communication

• Positive enthusiastic and personable with excellent written communication skills

• Proven ability to build authentic trust-based relationships remotely

• Resilient in handling rejectionable to reframe conversations identify alternative value exchanges and negotiate win-win placements without paid links

• Skilled at tailoring messaging for different audiences (journalists bloggers YouTubers community moderators)

SEO or Marketing Experience

• 1-2 years experience in link building digital PR content marketing or related outreach-focused roles

• Basic understanding of how search engines work and what makes a high-quality backlink

• Familiarity with SEO tools (Ahrefs Google Search Console Screaming Frog) or willingness to learn quickly

AI Fluency & Technical Comfort

• Comfortable using AI tools for drafting research and analysis

• Basic understanding of how LLMs work

• Not afraid of learning new software

Attention to Detail & Process Discipline

• High attention to detailable to closely follow detailed written instructions and quality standards

• Organized and systematic in tracking outreach activity managing contacts and reporting progress

• Comfortable working within structured frameworks while proposing improvements

Ownership & Proactive Mindset

• You dont wait for instructionsyou propose optimizations identify opportunities and solve problems resourcefully

• Youre comfortable with autonomy and accountability

• You escalate strategically when blockers arise but default to solving problems yourself

Collaborative & Experimental Mindset

• Thrives in a highly collaborative environmentboth within the global SEO team and across country functions (marketing community PR)

• Excited to embed with non-SEO teams and spot opportunities where outreach expertise adds value

• Skilled at building trust across teams and making collaboration feel natural not forced

• Comfortable with experimentation iteration and occasional failure as part of the learning process

• Curious and growth-orientedalways looking for ways to improve your craft and support others

Strategic Thinking (Growing Capability)

• Ability to connect individual outreach campaigns to broader SEO goals

• Comfortable participating in strategy discussions and contributing ideas

• Willingness to step beyond pure execution and think about why not just how

About the team

At Canva we create tools that empower the world to design. Our mission is to democratize design and empower creativity for anyone and everyone on every platform. Since launching in August 2013 Canva has grown exponentiallywere one of the worlds fastest-growing startups and the journey has only just begun.

International is becoming Canvas biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month were shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences.

The LOX group spans the globe with keyword researchers technical SEO specialists content specialists copywriters engineers data analysts designers and operations specialists. As SEO Outreach Specialist for Thailand youll be part of the Logged Out Experience (LOX) Group and International Supergroup working in a dual alignment model embedded in your Country team locally while contributing to the global outreach team.

Other stuff to know

We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Check out for more info.

Remote Work :

Yes

Employment Type :

Full-time